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E-COMMERCE MARKET IN POLAND

100%
Rokicki T.
Information Systems in Management
|
2016
|
vol. 5
|
issue 4
563-572
EN
The paper presents the changes that have occurred on the e-commerce market in Poland. We examined both the supply side and the demand side of the market. Very fast development of this market was possible due to technological innovation, eg. mobile Internet and mobile applications. The e-commerce market includes online stores and area of finance, communications, logistics, marketing and electronic training. The online stores are the most important part of e-commerce. Turnover of e-commerce in Poland increased very quickly, because the rate of 15% per year. In 2014, the highest percentage of Internet shoppers were in the age group 25-34 years (59.9%) and the smallest in the group of 64-74 years (6.2%). The study con-cerned the years 2010-2014.
2
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Wpływ E-doświadczeń zakupowych na decyzje zakupowe w handlu elektronicznym

51%
Kozłowska J.
Zeszyty Naukowe ZPSB Firma i Rynek
|
2021
|
issue 2(60)
61-69
PL
Artykuł przedstawia wyniki badań nad zachowaniem e-klientów w handlu internetowym w szczególnym ujęciu przeżycia określonych e-doświadczeń zakupowych. Ukazano jak ważne jest zarządzanie e-doświadczeniami z punktu widzenia zarówno kupującego, jak i sprzedającego oraz zaproponowano definicję e-doświadczeń. Wiele miejsca poświęcono wyjaśnieniu roli e-doświadczeń na poszczególnych etapach dokonywania zakupu w sklepie internetowym. Dokonano również klasyfikacji e-doświadczeń zakupowych na pozytywne i negatywne, ze wskazaniem ich znaczenia dla e-klienta oraz konsekwencji ich odczucia w kontekście dokonywania kolejnych e-zakupów. Analizie poddano również etapy dokonywania zakupów online ze wskazaniem na czynniki, jakie wpływają na wywołanie e-doświadczeń.
EN
The article presents the results of research on the behavior of e-customers in e-commerce in the particular perspective of the feel of specific e-shopping experiences. The author shows how important it is to manage e-experiences from the point of view of both the buyer and the seller. Much space is devoted to explaining the role of e-experiences at various stages of making a purchase in an online store. It also classifies e-shopping experiences into positive and negative, indicating their importance for the e-customer and the consequences of their feelings in the context of making subsequent e-purchases. The stages of online shopping were also analyzed, with an indication of the factors influencing the triggering of e-experiences.
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