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EN
My story of Nehring — as we called him on family meetings — lies within the horizon marked out by accounts of his brother, Ferdynand. The category borrowed from Paul Ricoeur allows for inquiry about the shape of the memory dimension that occurs between the pole of individual memory and collective memory. It refers to the third type of memory, the horizon, within which Władysław becomes Ferdynand’s brother. The image that emerges from a century ago may not matter much for the already formed picture of Nehring as Slavist, linguist, literary historian, etc. Yet, it matters for us, his close-distants. It is also valid for a media expert dealing with words — those saved and those which were spoken — and the images. It is amongst the media — with their participation, but also among them — that the transmedial story (a genologic category spread by Henry Jenkins) of the Nehring brothers is created. Its separable space is filled with, preserved in the family archives, photo of one of the brothers, which accumulates the memory of three centuries.
EN
The article sets out to analyze new forms of relationships between a text and its additions: an entertainment supersystem based on transmedial interactivity (a concept developed by Marsha Kinder); transmedial storytelling (a concept taken from Henry Jenkins); and the cultural universe (my own concept based on the rich literature on the topic). These theories are presented as a kind of process of obliterating the boundaries between textuality and mediality in contemporary popular literature and popular culture.
PL
Celem artykułu jest analiza nowych form relacji między tekstem a jego dodatkami: supersystemem rozrywkowym opartym na transmedialnej interaktywności (koncepcja Marshy Kinder); opowiadaniem transmedialnymo (koncepcja Henry’ego Jenkinsa); uniwersum kulturowym (koncepcja własna na podstawie bogatej literatury przedmiotu). Teorie te zostały zaprezentowane jako pewnego rodzaju proces polegający na zacieraniu się granic między tekstualnością a medialnością we współczesnej literaturze i kulturze popularnej.
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