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EN
This paper seeks to explain the potential impact of new forms of media accountability in the digital age (i.e. media blogs and media criticism via Twitter and Facebook), as well as the failure of many traditional instruments of media self-regulation (i.e. press councils and media journalism) from a theoretical perspective. North’s theory of institutions will be employed to analyze why traditional instruments of media self-regulation often cannot successfully monitor and sanction deviation from professional standards in journalism. Drawing on institutional economics, a media accountability model including the audience in the digital age will be developed as an alternative. Th is audienceinclusive model may prove more effective in the long term, as ‘costs of complaint’ sink, and the utility function of the new ‘digital media critics’ may result in a more effective media criticism. The paper concludes with implications for media policy.
EN
The article provides an overview of the Technology Assessment (TA) methods and procedures that have been used over the last forty years. Two typologies of methods are presented: the first is based on the project targets, the second reflects the origin of the method. Within the first group heuristic methods, methods of the future prediction and evaluation methods are discussed. The second group involves the economy derived methods, politically oriented methods and methods that come from the tradition of systems theory and systems analysis. Advantages and disadvantages of the methods in both groups are outlined. Finally the author presents optimal ways of methodological adjusting a technology assessment process to a problem, the order profile and the situation of the project contractor. A universal scheme integrating various methods and allowing to compensate their weaknesses is also discussed.
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