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EN
The study deals with the reflection of the Chernobyl nuclear power plant explosion (1986) in the ideologically determined environment of the socialist daily press. The issue is interpreted in relation to environmental communication about a historical event with a direct impact on the environment. The interdisciplinary theoretical background links environmental communication, environmental history, political-ideological and media discourse of the socialist era in the time of emerging glasnost and perestroika. The aim of the research is to present the media portrayal of an environmental event in its historical, political, and ideological context and to outline the primary communication techniques used to convey it. The research interpretations are based on a content and critical analysis of 35 texts published in the Slovak national (Pravda) and regional periodicals (Smer) within one month after the Chernobyl accident. The research sample includes reports, interviews, articles, commentaries, and statements by the highest officials of the Soviet Union. In the contemporary context, environmental issues are subordinated to the political-ideological media discourse in terms of both the formal positioning in the analysed medium and the content focus of the text. The research results reflect the characteristic manifestations of the language of the socialist period (manipulative communicative techniques, emotionally determined argumentation, information selection, schematization, stereotyping, argument from authority, etc.) applied to the conditions of environmental communication.
EN
The author presents a historical overview of company newspapers published in Wrocław and two nearby towns — Brzeg Dolny and Jelcz-Laskowice — where large industrial plants employing thousands of people living in the Lower Silesian capital were located. The article consists of two parts. In the first the author quotes the definition of company press, discusses its function and on the basis of figures from Ruch Wydawniczy w Liczbach [Polish Publishing in Figures] from 1968–1992 presents the publication frequency and geography of such publications with regard to the whole country. Part two is devoted to company newspapers published in the region referred to in the title. Drawing on an analysis of archive material kept in the State Archives in Wrocław, especially documents produced by the Regional Committee of the Polish United Workers’ Party in 1971–1978, the author examines the party nature of these publications and the requirements imposed on their editorial teams. She analyses the following publications in chronological order: Pafawag (1946–1990), Ku Nowemu (1954–1990), Żeglarz Odrzański (1954–1981), Życie Załogi (1956–1981), Nasze Problemy (1969–1990), Intermoda (1972–1981), Elwro (1973–1981), Polar (1976–1981), as well as one from Brzeg Dolny (Głos Rokity, 1954–1981) and Jelcz-Laskowice (Głos Jelcza 1962–2001). She points to formal features like format, size and circulation; editorial features, especially changes in the graphic layout of the headpiece; lists members of the editorial teams and briefly describes the profile of each newspaper in question.
PL
W artykule przedstawiono nietypową metamorfozę tygodnika „Rzeczywistość”, który z tuby propagandowej tak zwanego komunistycznego betonu przekształcił się w orędownik kapitalizmu „menedżerskiego” pod koniec lat 80. XX wieku. Na tle ówczesnego otwarcia się partyjnych dyskursów dla liberalizmu gospodarczego przeanalizowano wyraźne zmiany w publicystyce „Rzeczywistości” na tematy gospodarcze w latach 1981–1990. Śledzi także próby uratowania tygodnika w nowej formule pod nazwą „Rondo” w 1989 roku, które jednak nie odniosły długotrwałego sukcesu ze względu na likwidację partyjnego koncernu prasowego RSW „Prasa-Książka-Ruch”. Na podstawie tego specyficznego przypadku, artykuł naświetla zagadnienie erozji ideologicznej wśród zwolenników „realnego socjalizmu” w Polsce oraz przybliża się źródłom koncepcji kapitalizmu nomenklaturowego.
EN
The article presents an unusual metamorphosis of the weekly “Reality”, which from the propaganda tube of the so-called communist concrete transformed into a champion of “managerial” capitalism in the late 1980s of the XXth century. Against the background of the then opening of party discourses for economic liberalism, the article analyses explicit changes in the journalism of the “Reality” on economic topics in the years 1981–1990. It also follows attempts to save the weekly in a new formula under the name “Rondo” in 1989, which, however, did not achieve long-term success due to the liquidation of the party press group RSW “Press-Book-Movement”. On the basis of this specific case, the article highlights the issue of ideological erosion among proponents of “real socialism” in Poland and brings closer the sources of the concept of nomenclature capitalism.
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