Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Information Systems in Management

Authors help

  1. 1 GOLIK-GÓRECKA G.

Years help

  1. 1 2013

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  paths of marketing metrics
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

DASHBOARD – CONCEPT AND APPLICATION IN THE MEAS-UREMENT OF MARKETING EFFECTIVENESS

100%
GOLIK-GÓRECKA G.
Information Systems in Management
|
2013
|
vol. 2
|
issue 2
125-135
EN
This article attempts to bring closer idea of using a dashboard tool to measure the effectiveness of marketing activities. It presented barriers, base elements, how to create a dashboard development path. Today's dashboard solutions have the poten-tial to collect, integrate, analyse and present reports in various contexts of the study and meet all expectations of companies and researchers. It now appears, therefore, that the companies that use the tools of marketing analytic dashboard, have the big-gest chance for success on the market.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.