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Permanent campaign in Poland – causes, elements, importance

100%

Zaręba A.

Political Preferences

2016

issue 13

97-113

A permanent campaign is one of the elements of political communication. It can be observed as a process since at least 2004. The aim of this analysis is the description of the phenomenon of the permanent campaign in Poland in terms of its genesis, elements and importance. The permanent campaign inPoland depends on several factors. First of all, its existence is possible thanks to the development of new media, political advising, and media visibility of politician’s activity. The permanent campaign has lasted in Poland since 2004. It is connected with the development of political consulting and the appearance for the first time in Poland of specific media performances, such as inquiry committees. They were a kind of media attraction for viewers. An important element of the permanent campaign is the functioning of a multi-dimensional conflict between the rulers and the opposition. Antagonism is usually based on a different system of values, is difficult to eliminate, is profitable for both sides of the conflict, because it arouses the interest of the media and the audience’s attention.

The Impact of the Media in Election Campaign During the COVID-19 Pandemic: The Case of Kosovo

88%

Fetoshi A., Shahini-Hoxhaj R.

Central European Journal of Communication

2023

vol. 16

issue 1(33)

59-78

During the COVID-19 pandemic in Spring 2021, Kosovars overthrew the national government, which generated a snap parliamentary election. The pandemic affected the election campaign with the restrictions of movement amid strict lockdowns. The pandemic revealed the significance of media usage for political parties and the impact of the pandemic on the relationship between traditional and social media. This article explores the extent to which new and transitional media shaped the election campaign during the Kosovan pandemic. Drawing on media monitoring and surveying, the article found that media-regardless of the quality and frequency of their use by political parties and candidates-do not have a determining role during the pandemic election campaign. Under the conditions of ever-greater use of social media, the article finds that voting preferences and affinity towards specific political parties and candidates is a long-term process that cannot be changed by the quality of the election campaign. On the other hand, regardless of their use, the potential impact of social media turns out to be conditioned by the usage duration and the ability of political entities to interact with the audience.

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1 Central European Journal of Communication

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Permanent campaign in Poland – causes, elements, importance

The Impact of the Media in Election Campaign During the COVID-19 Pandemic: The Case of Kosovo