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EN
The article presents the view that the introduction of the personalistic paradigm into entrepreneurship will enable integral economic growth and remove the causes of today’s crisis, that is economism and instrumental rationality. Personalism, which recognizes man as a conscious person experiencing self and others, has special qualities for application. This is the most useful approach to philosophical and ethical analysis of the modern enterprise. In this article the focus is on a company managed according to personalistic ethics. Entrepreneurship in the personalistic approach is the art of management, which increases the area of common good.
EN
This article presents a reflection on the education of business leaders. The analy-sis was based on the phenomenological tradition. The phenomenological ap-proach to teaching is a help in revealing the horizons of individuals – persons, not filling them up, e.g. empowering them. These teaching aids should include certain patterns – for the development of a person, not degradation. Unfortunate-ly, training of business leaders is still based on instrumental rationality: academ-ic teaching is more focused on the transfer of knowledge and less on developing the creativity of students. The phenomenological approach postulates that teach-ing should be more focused on fostering creativity. Two stages are important in the teaching process: cognitive and creative. The first step is to explore pre-existing knowledge, the second triggers the creative potential of the student. The ‘3i’ formula is a method which allows for the combination of both steps and the formation of a creative reality.
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