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A universal persuasive perspective.

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Świątek J.
Kultura i Polityka
|
2014
|
issue 15
141-157
EN
Perspectivity is a natural and inherent mode of both constructing mental reality and producing language. In other words, imposing perspectives is to some extent what we must do when we speak, but to some extent it is a matter of choice that has significant communicative implications. The paper tries to explore the basic types of perspectivity that have a bearing on persuasive discourse.
PL
Perspektywizacja (ang. perspectivity, niekiedy perspectivization) jest naturalnym i koniecznym sposobem konceptualizacji rzeczywistości i tworzenia komunikatów językowych. Oznacza to, że narzucanie perspektywy to w pewnym sensie konieczność, ale też w pewnym stopni kwestia wyborów mających istotne znaczenie komunikacyjne. W artykule autor stara się pokazać podstawowe obszary perspektywizacji, które mają istotny wpływ na wybory językowe w dyskursie perswazyjnym.
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Metafory konwencjonalne i nowe w dyskursie migracyjnym – analiza w ramach krytycznej lingwistyki kognitywnej

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Filar M.
Lingwistyka Stosowana / Applied Linguistics / Angewandte Linguistik
|
2017
|
issue 21
9-21
EN
The paper introduces an alternative concept of the investigations on metaphor reception, proposed within the framework of Critical Cognitive Linguistics by M. Schwarz, which presents the metaphor not only as a semantic-conceptual but also as an intentional and pragmatic phenomenon. The paper tries to explore what role metaphors play in the understanding of the migration crisis. In its main part it focuses on the analysis of different metaphors in the discourse of migration, both conventional and new (creative) ones, explores its communicative functions on the level of text, especially its perspectivity and evaluative functions, and examines the way they are expressed. The corpus of the analysis consists of metaphors taken from current German press articles, and contains also some metaphors, which were commonly used in the migration discourse in the 1980s, and 1990s.
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