Electoral strategy of Alliance ’90 / The Greens in the 2009 Bundestag election on the basis of the party’s poster campaign.The aim of following article is to present the electoral strategy of Alliance ’90 / The Greens, used by that party before the 2009 Bundestag election. Individual persuasive techniques of The Greens and their influence on the target audience, in order to fulfil that aim, are analyzed here. Each time, during the description of a technique, its initial characteristic and mechanisms of action are pointed out. Specific slogans of the party, through which the technique was used, are listed and explained. In the end of article general conclusions regarding the electoral strategy of Alliance ’90 / The Greens before the 2009 German parliamentary election are formulated. The analysis clearly showed that The Greens figured as a confident, strong group, ready to face and overcome the existing crisis, as a ‘promising’ Party, understanding the awaiting problems of Germany such as, for example, the question of the use of genetic engineering in agriculture. The Party was also identified as rather balanced in its recruiting activities because strong aggressive attack techniques (except for one example) were not used in its poster campaign
Cel artykułu stanowi analiza i interpretacja Chłopek Joanny Kuciel-Frydryszak pod kątem dwóch zagadnień – związku tego tekstu z dyskursem feministycznym oraz zastosowanych przez autorkę mechanizmów perswazyjnych. Refleksji tej towarzyszy namysł nad tym, jaki obraz kobiet wyłania się z książki, czy można ją traktować jako zmierzającą do stworzenia jednolitego, uproszczonego wizerunku, czy raczej ujęcia zróżnicowania swoich bohaterek. W rozważaniach nad książką znajduje się również próba odpowiedzi na pytanie, komu zostaje przypisana odpowiedzialność za doświadczane przez kobiety krzywdy. Podjęta analiza pozwala na uznanie perswazji za środek służący uwydatnieniu emancypacyjnej idei, stojącej u podstaw zawartej w książce relacji dotyczącej historii. W obszarze zainteresowań artykułu jest również kwestia specyfiki historycznego podania na gruncie gatunków pogranicznych, reprezentowanych przez analizowaną w tekście książkę.
EN
The aim of this article is to analyse and interpret Joanna Kuciel-Frydryszak’s Chłopki in terms of two issues – the relationship of this text to feminist discourse and the persuasive mechanisms used by the author. This reflection is accompanied by a consideration of what image of women emerges from the book, whether it can be seen as aiming to create a uniform, simplified image or rather to capture the diversity of its heroines. In considering the book, there will also be an attempt to answer the question of to whom responsibility for the injustices experienced by women is attributed. The analysis undertaken makes it possible to consider persuasion as a means of highlighting the emancipatory idea behind the account of history contained in the book. The article’s area of interest will also include the question of the specificity of the historical account in terms of the borderline genres represented by the book analysed in the text.
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