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On the road: customer motivation and non-petrol purchases of petrol station customers in Poland

100%
Lewicki M., Zawadzki T.
Studia Periegetica
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2020
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vol. 31(3)
93-109
EN
The fact that a lot of people in Poland travel by car creates a lot of different business opportunities for the retail sector. Petrol stations are among various entities that attempt to take advantage of this situation. The main purpose of this article is to identify and assess the behaviour of petrol station customers in Poland regarding their motivations for choosing particular facilities and their non-fuel purchases.The study is based on results of a CAWI survey of 603 customers. To make sure that sample was representative, its composition was controlled in terms of the following respondent variables: sex, age, size of the town of residence and province. Consumer behaviour can be affected by a number of factors but only some of them could be addressed in the study, which can be regarded as one of its biggest limitations. Nevertheless, the results provide an interesting insight on this topic. The main contributions of the study include the creation of a typology of petrol stations, identification and assessment of consumer motives for selecting a given facility and information about non-fuel purchases made by customers. The most frequent motives for selecting a given petrol station include convenient location, brand, and the price of petrol and other products. In addition to fuel, customers usually stop to buy coffee and fast food, alcoholic beverages and basic groceries. The authors discuss statistically significant differences between different types of petrol stations in the above mentioned respects. The results of the survey can be of interest to owners of petrol stations as guidance on how to adjust their marketing strategies, especially in terms of the composition of their offering.
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Analiza preferencji użytkowników samochodów osobowych na lokalnym rynku paliw

72%
Janisz K., Biel J., Mikulec A.
Zeszyty Naukowe Państwowej Wyższej Szkoły Zawodowej im. Witelona w Legnicy
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2019
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issue 1(30)
XX
Rosnąca liczba pojazdów silnikowych na drogach powoduje wzrost zapotrzebowania na paliwa, a co za tym idzie, również na stacje paliw. Podjęty w artykule problem badawczy obejmuje analizę preferencji użytkowników samochodów osobowych przy wyborze paliw na terenie miasta Nowy Sącz. W pierwszej kolejności dokonano diagnozy rynku stacji paliw w mieście Nowy Sącz. Dalsze badania przeprowadzono wśród mieszkańców miasta posiadających co najmniej jeden pojazd samochodowy przy użyciu dobrowolnej i anonimowej ankiety. Analiza wyników wskazuje, iż olej napędowy jest najczęściej wybieranym paliwem przez użytkowników samochodów osobowych. Mieszkańcy Nowego Sącza najczęściej wybierają stacje dużych koncernów paliwowych, choć nie są przywiązani do konkretnej marki. Najważniejszymi kryteriami przy wyborze stacji są dla kierowców przede wszystkim ceny paliw, a w dalszej kolejności lokalizacja stacji i jakość paliw. Użytkownicy samochodów osobowych rzadko decydują się na paliwa niekonwencjonalne, ale chętnie zamieniliby swoje samochody na zasilane np. biopaliwami.
EN
In connection with the growing number of motor vehicles on the roads, the demand for fuels and, consequently, for fuel stations is increasing. The research problem presented in this paper includes an analysis of car users' preferences when choosing particular fuels. First, the diagnosis of the fuel station market in the city of Nowy Sacz was made. Next, some research was conducted among the city residents who owned at least one car using a voluntary and anonymous survey on the Internet. The results showed that diesel is the most frequently selected fuel by passenger car users. The inhabitants of Nowy Sacz usually choose stations of large fuel concerns, although they are not attached stations are primarily fuel prices, followed by the location of the station and the quality of fuels. Drivers of passenger cars rarely opt for unconventional fuels, but they would gladly exchange their conventional cars for those powered by biofuels.
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