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The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland

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Dziczek-Karlikowska H.

Scripta Neophilologica Posnaniensia

2018

issue 18

151-163

This paper examines the various implications resulting from the use of English phonetic transcription in advertising in Poland. I focus on the problem of the use of phonetic transcription by copywriters as a graphic form and I make an attempt at showing that this technique can have pedagogical consequences, because a graphic form in which phonetic symbols are used is, in fact, a text message, not an image only. In addition, I analyze selected advertisements as a means of communication addressed to a specific recipient. In this case, I demonstrate that the use of advertising slogans in English and English phonetic transcription in Poland, does not guarantee that such advertising is effective.

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1 Scripta Neophilologica Posnaniensia

1 Dziczek-Karlikowska H.

1 2018

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The implications and purpose of using international phonetic symbols and English advertising slogans in advertisements in Poland