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EN
Multisided, digital platforms attract considerable attention in business and academic circles. Seven out of the ten most valuable companies in the world derive much of their value from multisided platforms. The problem of defining and measuring value remains a major challenge in management literature. In this paper I analyze the relationship between the sales (revenue) and market capitalization of companies with digital platform business models. Data was used from a sample of 19 companies that used platform business models in 2017. To assess the correlation, Pearson correlation coefficient was applied. The results indicate that there was a significant positive relationship between revenue and market capitalization in 2017. This suggests that revenue may be used as the main variable in the valuation of companies using platform business models. The results point to future research problems that may be addressed using casebased methodology.
EN
The aim of this analysis is to examine the characteristics of the Airbnb network, to verify the share of Airbnb offers that belong to the sharing economy and to identify the differences between the spatial distribution of the Airbnb network and the traditional hotel industry. The article is based on a unique dataset of web-scraped data on Airbnb listings in Warsaw (Poland), combined with district-level official statistics on the hotel industry. The analysis shows that only approximately 11% of offers belong to the sharing economy (“individuals granting each other temporary access to their under-utilised assets”), while at least one third of offers are provided by professional firms. The Airbnb network shows a strong centre-periphery pattern, with 75% of offers located within a range of 4.3 kilometres from the centre. The spatial concentration of Airbnb offers is strongly driven by their distance from metro lines, while it is weakly related to the amount of living space. On the district-level, the spatial distribution of Airbnb listings is correlated with that of the hotel industry, although Airbnb contributes to a more even spread of tourism in the city. The major contribution of this analysis is its presentation of the size and characteristics of the platform, which is essential for data-driven policy making.
EN
The world of crowdsourcing and crowdfunding in Europe is a dynamic and transformative space that has been significantly impacted by the rapid growth of digital technologies. This innovative approach has become a game-changer for entrepreneurs, startups, and creative individuals as it harnesses the collective intelligence and financial support of people from all walks of life. Various platforms and mechanisms are driving crowd-sourcing and crowd-funding initiatives in Europe, leading to success stories, emerging trends, and potential benefits for backers and project creators alike. This article aims to analyze some of the various emerging trends in crowd-sourcing and crowd-funding across Europe while highlighting their potential benefits for those seeking funding or collaboration opportunities. It further examines both crowd-sourcing and crowd-funding advantages and disadvantages, as well as challenges related to legal and regulatory frameworks, while offering valuable insights into navigating this realm effectively. Ultimately, this article aims to unlock the full potential of collaboration between people from diverse backgrounds by exploring ways to leverage crowd-sourcing and crowd-funding effectively.
EN
E-learning is a type of learning by using electronic technologies to access an educational program outside of a traditional classroom. As conventional classrooms continue to be transformed into digital ones, teachers must deliver lectures through multiple learning modes. Digitally enriched content and personal learning should be the primary way of teaching, as well as collaborative and interactive learning. The paper presents issues relating to education in a virtual environment, the role of virtual reality, and artificial intelligence that is increasingly entering classrooms in developed countries. The paper explores what application of artificial intelligence means for the development and broader implementation of electronic learning in virtual classrooms around the world, as well as in developing countries such as Bosnia and Herzegovina. The paper presents the advantages and opportunities that contribute to the improvement of e-learning in educational institutions and the benefits for students and other parties involved in the educational process, such as teachers and parents.
FR
L’affaire Google Shopping a fourni des leçons importantes qui vont au-delà de l’application du droit de la concurrence. Les «outils d’activation et de découverte» créent une couche qui sert de passerelle vers l’écosystème d’Internet. Par conséquent, d’une part, ils jouent un rôle clé pour assurer l’ouverture de l’écosystème d’Internet et, d’autre part, ils exercent une influence primordiale sur les expériences des consommateurs et leurs processus cognitifs, qui à leur tour déterminent les transactions des consommateurs en ligne. Les outils d’activation et de découverte, tells que l’adoption de méthodes de conception basées sur les sciences comportementales appliquées (par exemple: la conception de l’expérience utilisateur (EU) et la conception de l’interface utilisateur (UI)), créent des défis mondiaux au carrefour du droit de la concurrence, du droit de la consommation et de la réglementation des plateformes. Dans le même temps, compte tenu de la complexité de l’économie des plateformes, certains phénomènes de marché pourraient être particulièrement difficiles à identifier et à traiter, alors qu’une adaptation rapide et efficace est un facteur essentiel pour les acteurs du marché. Cela place le plaidoyer pour la promotion d’un environnement concurrentiel au centre de l’attention également au niveau national, en particulier là où un double régime d’application du droit rend possible une approche multifocale.
EN
The Google Shopping case has provided significant lessons that reach beyond antitrust enforcement. ‘Enabling and discovery tools’ create a layer that serves as a gateway to the Internet ecosystem. Therefore, on the one hand, they play a key role in ensuring the openness of the Internet ecosystem, and on the other hand, they exercise a primary influence on consumer experiences and their cognitive processes, which in turn determine online consumer transactions. Enabling and discovery tools, such as adopting design methods based on applied behavioural sciences (for example: user experience design (UX) and user interface design (UI)), create global challenges at the crossroads of antitrust, consumer law and platform regulation. At the same time, in light of the complexity of the platform economy, some market phenomena might be particularly difficult to identify and address, while fast and efficient adaptation is an essential factor for market players. This brings advocacy – the promotion of a competitive environment – into the focus also at the national level, particularly where a dual enforcement regime makes a multifocal approach possible.
PL
Współczesny świat jest przepełniony mass mediami. Bez nich trud-no wyobrazić sobie jakąkolwiek sferę życia ludzkiego. Multimedia przeniknęły także do edukacji, co spowodowało, że platformy edukacyjne są coraz powszech-niej stosowane w edukacji. Spowodowane jest to rozwojem technologicznym, a także chęcią obniżenia kosztów edukacji. Zaletą jest ich dostępność oraz atrak-cyjna forma, która z pewnością sprzyja procesowi kształcenia się. Istotne jest również to, że wykładowcy i studenci mogą się ze sobą komunikować w bardzo podobny sposób do tradycyjnej komunikacji. Pomimo tego, że platformy edu-kacyjne są coraz częściej stosowane w edukacji, wciąż niewiele uczelni z nich ko-rzysta. Wynika to z braku zaufania do tej formy edukacji i obawy przed zanikiem tradycyjnych relacji międzyludzkich. Platformy edukacyjne mają wiele zalet, ale posiadają także wady. We współczesnym świecie, gdzie dominują nowoczesne technologie, ich zastosowanie wydaje się jednak niezbędne.
EN
The contemporary world is overwhelmed by mass media. Without it, it is hard to imagine any sphere of human life. The multimedia also perme-ated to the education, which resulted in the growing popularity of educational platforms. It is caused by technological development and also a tendency to lower the costs of education. Their availability and attractive form, which certainly is supporting the process, are also advantages of this form of studying. The fact that academic teachers and students can communicate with each other in very much the same way as in the traditional way of communication is also essential. Although educational platforms are being more often applied in education, still only a few colleges and universities are using them. This is because there are a mistrust and anxiety about the disappearance of traditional human relations. Educational platforms have many advantages, but they have also some defects. However, in the contemporary world, where modern technologies are dominat-ing, their application seems to be inevitable.
PL
Współczesny świat jest przepełniony mass mediami. Bez nich trud-no wyobrazić sobie jakąkolwiek sferę życia ludzkiego. Multimedia przeniknęły także do edukacji, co spowodowało, że platformy edukacyjne są coraz powszech-niej stosowane w edukacji. Spowodowane jest to rozwojem technologicznym, a także chęcią obniżenia kosztów edukacji. Zaletą jest ich dostępność oraz atrak-cyjna forma, która z pewnością sprzyja procesowi kształcenia się. Istotne jest również to, że wykładowcy i studenci mogą się ze sobą komunikować w bardzo podobny sposób do tradycyjnej komunikacji. Pomimo tego, że platformy edu-kacyjne są coraz częściej stosowane w edukacji, wciąż niewiele uczelni z nich ko-rzysta. Wynika to z braku zaufania do tej formy edukacji i obawy przed zanikiem tradycyjnych relacji międzyludzkich. Platformy edukacyjne mają wiele zalet, ale posiadają także wady. We współczesnym świecie, gdzie dominują nowoczesne technologie, ich zastosowanie wydaje się jednak niezbędne.
EN
The contemporary world is overwhelmed by mass media. Without it, it is hard to imagine any sphere of human life. The multimedia also perme-ated to the education, which resulted in the growing popularity of educational platforms. It is caused by technological development and also a tendency to lower the costs of education. Their availability and attractive form, which certainly is supporting the process, are also advantages of this form of studying. The fact that academic teachers and students can communicate with each other in very much the same way as in the traditional way of communication is also essential. Although educational platforms are being more often applied in education, still only a few colleges and universities are using them. This is because there are a mistrust and anxiety about the disappearance of traditional human relations. Educational platforms have many advantages, but they have also some defects. However, in the contemporary world, where modern technologies are dominat-ing, their application seems to be inevitable.
DE
Der vorliegende Beitrag wendet sich dem soziolinguistischen Phänomen „Fake News“ zu. Hierbei liegt der besondere Fokus auf Anliegen, Aussagekraft, Wahrnehmung und Nachwirkung von gezielt gefälschten Botschaften. Der Beitrag liefert sowohl theoretische Grundlagen, als auch praktische Anwendungsfelder dazu.
EN
This paper addresses the socio-linguistic phenomenon of fake news. The emphasis is put on the premises, impact, perception, reception, and further functioning of purposefully falsified information. The text provides both a theoretical basis as well as practical fields of its application.
PL
W artykule zbadano strategiczną integrację innowacyjnych technologii w ramach platform opartych na zasadach myślenia systemowego. Myślenie systemowe zapewnia holistyczne podejście do zrozumienia złożonych interakcji, podczas gdy zwinne metodologie promują zdolność adaptacji i szybkość reakcji. W miarę jak czołowe przedsiębiorstwa technologiczne w dalszym ciągu kształtują cyfrowy krajobraz poprzez gry w chmurze, modele subskrypcji i zintegrowane ekosystemy, znaczenie myślenia systemowego staje się oczywiste jako zasada wiodąca. Zdobywając całościowe zrozumienie powiązanej dynamiki w systemach cyfrowych, firmy technologiczne mogą zręcznie manewrować wśród zawiłości, skutecznie wspierać innowacje i zapewniać użytkownikom płynne i ulepszone spotkania cyfrowe. Wkład artykułu polega na wszechstronnym badaniu integracji innowacyjnych technologii na platformach w oparciu o myślenie systemowe i zwinne metodologie. Zapewnia istotne ramy dla praktyków i badaczy pragnących ulepszyć swoje strategie cyfrowe oraz oferuje cenne spostrzeżenia na temat strategicznej integracji innowacyjnych technologii w ramach platform zakorzenionych w myśleniu systemowym i zasadach zwinności. Badanie łączy podstawy teoretyczne z praktycznymi przykładami, dzięki czemu stanowi ważne źródło informacji dla organizacji chcących poruszać się po zawiłościach ery cyfrowej.
EN
This paper explores the strategic integration of innovative technologies within platforms grounded in systems thinking principles. Systems thinking provides a holistic approach to understanding complex interactions, while agile methodologies promote adaptability and responsiveness. As prominent technology enterprises continue moulding the digital landscape through cloud gaming, subscription models, and integrated ecosystems, the prominence of systems thinking becomes evident as a guiding principle. By gaining a holistic comprehension of the interlinked dynamics within digital systems, technology companies can deftly maneuver through intricacies, foster innovation efficiently, and furnish users with seamless and enhanced digital encounters. The paper's contributions lie in its comprehensive exploration of the integration of innovative technologies in platforms based on systems thinking and agile methodologies. It provides a valuable framework for practitioners and researchers seeking to enhance their digital strategies and offers valuable insights into the strategic integration of innovative technologies within platforms rooted in systems thinking and agile principles. The study combines theoretical foundations with practical examples, making it a valuable resource for organizations looking to navigate the complexities of the digital era.
FR
L’agrégation de données, entendue comme le processus de collecte et de combinaison de données en vue de la préparation d’ensembles de données qui pourraient être utiles à des fins commerciales spécifiques ou pour d’autres fins, n’est pas en soi interdite. Toutefois, certaines formes peuvent être considérées comme anticoncurrentielles. Dans la décision B6-22/16, l’Office fédéral allemand des cartels(Bundeskartellamt) a examiné l’agrégation de données effectuée par Facebook, qui comprenait la collecte de données provenant de sources autres que le réseau social Facebook (de services appartenant à Facebook tels que WhatsApp et Instagram ou sites Web tiers ou applications mobiles) et leur combinaison aux informations liées aux comptes utilisateurs Facebook sans consentement de l’utilisateur. Premièrement, le Bundeskartellamt a considéré qu’un tel comportement constituait un abus de position dominante de Facebook sur le marché allemand des réseaux sociaux. Le Bundeskartellamt a également constaté que le traitement des données à caractère personnel des utilisateurs par Facebook a, dans une certaine mesure, été effectué en violation des dispositions du GDPR. Dans la même décision, le Bundeskartellamt a aussi identifié le caractère exclusif du comportement anticoncurrentiel de Facebook. Selon le Bundeskartellamt, l’agrégation illégale de données a constitué une barrière à l’entrée pour les concurrents de Facebook qui, en respectant les normes de protection des données, se sont trouvés dans la pire position. Facebook, par son agrégation inappropriée de données, a acquis un avantage concurrentiel. La décision du Bundeskartellamt reflète donc les dangers anticoncurrentiels que l’agrégation de données pourrait poser. Néanmoins, la question de savoir si le Bundeskartellamt, en tant qu’autorité de concurrence, est compétent pour déterminer si les conditions commerciales sont conformes ou non aux dispositions du GDPR est une question qui fait débat. Le présent article analyse la décision du Bundeskartellamt lorsqu’une nature anticoncurrentielle du traitement des données a été identifiée et essaye de répondre à la question du fait que ce soit le Bundeskartellamt qui ait pris une telle décision et non une autorité de contrôle en charge la protection des données.
EN
Data aggregation, understood as the process of gathering and combining data in order to prepare datasets that might be useful for specific business or other purposes, is not per se forbidden. However, some forms of it can be considered anticompetitive. In the Decision B6-22/16 of the German Federal Cartel Office (Bundeskartellamt) data aggregation, which included the collection of data from sources outside of Facebook’s social network (from Facebook-owned services such as WhatsApp and Instagram and from third party websites or mobile applications) and their combination with the information connected with a particular Facebook user account without that user’s consent, constituted an abuse of Facebook’s dominant position on the German market for social networks. The Bundeskartellamt found that the processing of user’s personal data by Facebook has, to some extent, been carried out in a way which infringed GDPR provisions. In the same decision, the Bundeskartellamt also identified the exclusionary nature of Facebook’s anticompetitive behaviour. According to the Bundeskartellamt, the illegal data aggregation formed a barrier to entry for Facebook’s competitors which, through compliance with data protection standards, found themselves in a worst position. Facebook, through its inappropriate data aggregation gained a competitive advantage. The Bundeskartellamt’s decision is, therefore, reflecting the anticompetitive dangers that data aggregation might pose. Nevertheless, it is debated whether the Bundeskartellamt, as a competition authority, is competent to determine the compliance or lack of compliance of business terms with the provisions of the GDPR. This paper analyzes the Bundeskartellamt’s decision as to where an anticompetitive nature of data processing has been identified, and tries to answer the question why it is problematic that it was the Bundeskartellamt and not a data protection supervisory authority that has issued such a decision.
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