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  1. 1 Media – Kultura – Komunikacja Społeczna

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  1. 1 Olczyk T.

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  1. 1 2013

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Celebrytyzacja polityki – politycy i ich rodziny w „Twoim Stylu” i „Vivie”

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Olczyk T.
Media – Kultura – Komunikacja Społeczna
|
2013
|
issue 9
23-37
EN
This article describes the main trends in political celebrity in the “tabloid” press. The analysis is based on articles about politicians and their families published in “Twój Styl” and “Viva” from the first editions of these magazines (“Twój Styl” from August, 1990, and „Viva” from January, 1997) until May, 2012. The paper presents: a number of articles about political celebrities, the names of the main characters, their gender, positions and party affiliations. The article proposes an operational definition of political celebrity and an empirically-grounded typology of political celebrities. The text describes the “transfer of fame” and celebrity in electoral communications.
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