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EN
Analyses the dynamics and characteristics of political marketing in election campaigns the period of existence of the independent Ukraine. The influence of the nature of the electoral processes of social, economic, financial, social and other factors.
EN
The article analyzes the dynamics of the relationship between the government and the parliamentary opposition in Ukraine. The causes and consequences of political conflict domination style relationship were clarified by the author. He believes that the distinction between opponents held the simplified line “anti-communism” to the complex and contradictory relationship in the triangle “president-parliament-government.” The political consequences of the conflict nature of interaction between government and opposition were minimizing the use of compromise as a tool to resolve disputes, activation of extra-parliamentary forms of political struggle, the attempt to develop mutual control of some political forces over others, stimulate political competition. Conflicts between the government and the opposition began to acquire signs of conflict between advocates support democracy building and its collapse and conservation. Therefore, in 2004 and 2014 repositioning political forces as changing the status on the powerful opposition, accompanied by the intensification of the democratization process. As a result of political actors started implementing new democratic forms and practices lustration of power, style dialogical relationship between government and society, strengthening the capacity of the third sector to influence the ruling elite. This is a prerequisite for the transition to a compromise model of relations between the authorities and the opposition.
EN
The causes and consequences of the political conflict model formation of relations between the government and the parliamentary opposition in Slovakia in the 90th years of the twentieth century have been analyzed in the article. Internal and external factors that influenced this formation were elucidated. The forms of political opposition institutionalization, the potential and the effectiveness of coalition politic were substantiated. The contradictory nature of the relationships between the government and the opposition are considered in the context of increasing authoritarian tendencies, destabilizing of democracy and weakening of inter-party competition. The weakening of inter-party competition in the early 90s and coming to power of V. Meciar strengthened the authoritarian tendencies and led to minimizing of the parliamentary opposition influence and reducing its control functions. Low level of consensus between the government and opposition parties was observed. This allows to talk about the construction of a conflict model of interaction between the government and the opposition. The relationships between the government and the political opposition was largely depended on the personal factor. Personification of policy in Slovakia clearly seen in the person of V. Meciar. He played a dominant role in politic. The conflicts between him and his main opponents led to the polarization of political life in Slovakia. Curtailment of democratic processes and the slowdown the process of European integration in the country led to the unification of the efforts of the parliamentary and extra-parliamentary forms of political opposition. This resulted to the creation of a new institutional framework. The political opposition has been greatly strengthened by NGOs. Non-party subjects of opposition activities were integrating center for opposition parties. Significant role in increasing of political subjectivity of opposition played the EU. Only since 1998 in Slovakia the practice of democratic change of parties in power was restored. This created the conditions for eliminating the consequences of V. Meciar illiberal regime, implementation of European integration policy and economic reforms.
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