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Memy internetowe jako odpowiedź na wizerunek kreowany przez liderów politycznych

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Żardecka A.
Prosopon. Europejskie Studia Społeczno-Humanistyczne
|
2018
|
issue 1(22)
119-127
EN
The author of the article expresses her belief that the Internet memes is a response to the image of political leaders created during election campaigns. The image is seen as the entirety of the activities, characteristics and benefits that make up the candidate’s image, generated by them themselves. The analysis of the materials from the 2010 election campaigns shows that Internet users, using political memes, create their own ideas about politicians in a ludicrous way, at the same time commenting on their attitudes towards the social and political reality. On the example of a few candidates, the author sees dependencies which indicate an increase in the importance of my Internet presence in building the image of a politician.
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