Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Przegląd Wschodnioeuropejski

Authors help

  1. 1 Panova E.

  2. 1 Shumakova E.

Years help

  1. 1 2019

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  polycodicity
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Content available remote

Прецедентность в эпоху мультимедийной коммуникации

100%
Panova E., Shumakova E.
Przegląd Wschodnioeuropejski
|
2019
|
vol. 1
357-369
EN
The article is devoted to the phenomenon of precedence (Yu. N. Karaulov) in modern Internet communication that implements multiple logic (self-presentation, connectivity, virality, aggressive competitiveness) in the conditions of intensive development of the main metaprocesses of modernity (globalization – individualization, commercialization - mediatization, according to F. Krotz ). The authors consider the definition of «precedent text» in the context of the concept of intertextualization, identifying features of the representation of precedent in the aspect of multimedialityr (as the example of posts using text and image in the blogosphere and SMM). Thus, the intersection of media aesthetics and communication strategies of various types is investigated. The authors come to the conclusion about the reference functions of media aesthetic elements, marking the key meanings of statements.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.