Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 1 Stylistyka

Authors help

  1. 1 HÓFLEROVA E.

Years help

  1. 1 2011

Results found: 1

first rewind previous Page / 1 next fast forward last

Search results

Search:
in the keywords:  polysemy and homonymy in links
help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Hypertext rersus intext

100%
HÓFLEROVA E.
Stylistyka
|
2011
|
vol. 20
287-296
CS
The article presents some insights on the special hypertext: in-text advertising. The author draws from her research on electronic hypertext. The way they dealt with the construction of nodal sites, resources, and text coherence nonlinear terms of the perception of a homogeneous non-linear style of the text. Intext is characterized as a conglomerate of texts with quite different target. Coherence of and cohesion of the original text is disturbed by highlighting the trigger words. Text ads can be easily activated - just zoom cursor. The address is then exposed to Information unrelated to the text that a Web page opened. Information technology is not so advanced as to avoid absurd connections with shape homonymy, polysemy wrong, ethical textual errors. It is noted that the idea of hypertext as non-linear arrangement of information, which goes toward divergent thinking is exploited by intext advertising.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.