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Some remarks on the comparative experiment as a method in assessing populist political communication in Europe

100%
Kasprowicz D., Hess A.
Central European Journal of Communication
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2019
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vol. 12
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issue 2(23)
243-255
EN
In this paper fundamental information concerning the designing and conducting of comparative experiments, as methods which are able to be employed in the field of media studies, will be successively delineated. On the basis of the large-scale online experiment conducted in 15 countries in 2017, the assessment of the populist message impact as well as methodological challenges to such a project will be presented. We discuss challenges and lessons learnt from this type of research design.
2
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“Protect our homeland!” Populist communication in the 2018 Hungarian election campaign on Facebook

75%
Tóth T., Kékesdi-Boldog D., Bokor T., Veczán Z.
Central European Journal of Communication
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2019
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vol. 12
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issue 2(23)
169-186
EN
The research presented in this paper is based on analysis of the Facebook posts of five major Hungarian political parties over the course of the official campaign season leading up to the 2018 parliamentary elections. We conducted a mixed-method analysis on 795 Facebook posts. First, the main topics of the parties were collected. Second, the posts of the parties were analyzed from a populist communicational perspective. Third, we tried to find some correlations between the basic topics and the populist communicational categories. Finally, we outline possible differences and similarities between parties’ communication. Our analysis shows that opposition parties did not have a common communicational strategy on Facebook while ruling parties emphasized both inner and exterior threats that could destabilize Hungary.
3
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Směrem k principům populistické komunikace? Téma korupce ve volebních programech českých politických stran

75%
Naxera V.
Sociologický časopis. Czech Sociological Review
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2022
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vol. 58
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issue 2
181-204
EN
The article examines how use of the topic of corruption in the election manifestos of Czech political parties has transformed over the course of the entire post-communist period. The theoretical framework used to grasp the anti-corruption positions expressed in the manifestos is populism. The study builds on the discussions about mainstream political actors (not) adopting populist principles and on the methodological debate around the possibilities offered by populist communication research. Using a content analysis and the principle of triplets, the article analyses the election manifestos of all the parties that were successful in the parliamentary elections between 1990 and 2017 in order to determine whether there was a stronger presence of populist principles in communication on the topic of corruption. Among other things, the study shows that: (1) statements on corruption that are consistent with a populist communication strategy can be found in parties that are not commonly understood as populist throughout the entire researched period; (2) mainstream parties did not respond to the success of populists in the 2010, 2013, and 2017 elections by adopting populist principles; (3) the populists who won a share of power strengthened the elements of populist communication in the next election manifesto.
4
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Dimensions of Populist Networked Communication about Migrants

63%
Piechota G.
Athenaeum. Polskie Studia Politologiczne
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2022
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vol. 75
208-224
PL
Celem artykułu jest analiza sposobu, w jaki niemiecka partia Alternative für Deutschland (AfD), definiowana jako prawicowa i populistyczna, pozycjonuje problematykę migrantów w wirtualnej komunikacji. Przeprowadzone badanie (metodą analizy treści) objęło posty opublikowane przez partię w 2020 roku na Facebooku. Wyniki badań ujawniły, że migranci pojawiali się w przekazach AfD w dwóch kontekstach. Byli przedstawiani jako źródło różnych zagrożeń oraz ich obecność w Niemczech wynikała z błędnych decyzji politycznych. Afektywny wymiar komunikacji wiąże się z podkreśleniem ryzyka związanego z przestępczością oraz zagrożeń dla niemieckiej tożsamości narodowej i wartości kulturowych, które spajają wspólnotę. Z kolei wymiar polityczny skupia się na krytyce rządu, który zdaniem AfD podjął złe decyzje, co skutkowało niekontrolowanym napływem migrantów.
EN
The aim of the article is to analyze how the German party Alternative für Deutschland (AfD), defined as right-wing and populist, positions the issues of migrants in virtual communication. The conducted research (content analysis) encompassed posts published by the party in 2020 on Facebook. The results of the research revealed that migrants appeared in AfD messages in two contexts. They were presented as a source of various threats and their presence in Germany being the result of wrong political decisions. The affective dimension of communication is associated with emphasizing the risk related to crime and threats to the German national identity and cultural values that bind the community together. The political dimension, on the other hand, focuses on the criticism of the government, which, in the AfD’s opinion, has taken poor decisions, which resulted in an uncontrolled influx of migrants.
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