In the article I wonder about the reasons for the growing popularity of the postapocalyptic works in the pop culture of the early 21st century. The world after the collapse of the Western civilization is created in various literary, film and photographic forms, the examples of which I present in my study. The alternative post-apocalyptic reality is the postindustrial reality, archaized and non-anthropocentric. The technological regress presented in the works is based on imaginings of the end and is analogous to the fall of humanity among those people who survived after the “end” or were born afterwards. In the post-apocalyptic works of the turn of the 20th and 21st centuries it can be noticed that the authors of the vision of world “after to end” abandoned an extremely negative tone.
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