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EN
Modern science is seeing an increase in the problems that were absent until recently in the description of traditional indigenous cultures of the changing world. One such issue in the matter of these changes is interpersonal communication (verbal and non-verbal), which is the case in modern Africa. According to one of the old works E.T. Hall (1959), „communication is culture” and „culture is communication”. Under this assumption, any changes in endogenous communication, between different generations of African society, can lead to the erosion of the transfer of traditional culture. Such situation could finally lead to far-reaching changes in the cultural identity of an individual or even a tribe. The reason for these changes in recent years in Africa, was a culture shock due to massive inflow of tourists in some of the more attractive regions of the continent – lasting continuously for the last 20 years. Somewhat mythical image of the so-called ‘western society’ resulted in additional interest closer to the European continent in the form of mass migration.
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