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Modelové poňatie pragmatoným

100%
Garančovská L.
Národopisný věstník
|
2010
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vol. 51
|
issue 2
470-496
EN
Pragmatonyms represent a not much investigated field of onomastics, which disposes of plenty of stimuli for scholarly research not only in the field of onomastics. We focused our attention to the formation of extra-linguistic (motivation models) features of pragmatonyms in dairy industry. One of the most frequent motivation models (regardless of whether it holds the function of a dominant or minor attribute) is the motivation model C (attribute, characteristic feature), within the scope of which we are able to distinguish following denomination motives: inherent (composition of the product, its shape, its size, taste /flavour/, quantity, packing, colour, texture, quality) and/or adherent features (identification of the product, its purpose, consumer character, healthy diet, fitness of the surroundings which the products come from, or traditional mode of production). Further, the motivation model B is present. It designates directly the specific type of product. Motivation model A is also relatively frequent. Geographical adherence to the respective producer, either direct or indirect (symbolic) constitutes a denominative motivation. Motivation model D that indicates possessive relation is less frequent. Proper names (anthroponyms, literary proper names and logonyms) and to a lesser extent the appellatives usually manifest possession. The analysed onymic corpus shows that it is impossible to establish clear motivation of certain pragmatonyms. Therefore, motivation model X is to be taken into consideration. It covers pragmatonyms with equivocal motivation sign.
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Na rozhraní ideonym a pragmatonym : jména parfémů a jejich souvislost s olfaktorickou percepcí

63%
Šubrtová M.
Acta onomastica
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2020
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vol. 61
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issue 1
194-209
EN
The study deals with parfume names from the beginning of the 19th century until the 1980s. It looks into parfume names in relation to the position of perfume in social and subsequently marketing context and characterizes the changes and trends in nomenclature. Descriptive words, typical for the 19th century, are replaced by metaphorical ones. The perfume becomes a means of expressing one’s personal identity and the name plays a significant role in the process of accepting the fragrance and identifying with it. A lack of descriptive and qualificative names in favor of metaphorical ones also proves a shift in perfume perception as an artistic object, which supports the initial hypothesis that perfume names (perfumonyms) can be seen not just as a subgroup of pragmatonyms, but also as a distinctive subgroup of ideonyms.
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