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Seniorzy i preseniorzy jako perspektywiczny podmiot rynku turystycznego i rekreacyjnego

100%
Sawińska A.
Rozprawy Naukowe Akademii Wychowania Fizycznego we Wrocławiu
|
2014
|
vol. 46
171-177
EN
The purpose of the review paper is to present the main aspects pointing at the need to treat seniors and pre-seniors as important buyers of tourist and recreational services. The article is divided into two parts. The first one indicates the basic conditions governing the recognition of the described consumers as a prospective segment of the tourism and recreation market. Also, it constitutes an attempt to clarify the terms of ‘senior’ and ‘pre-senior’. In the second part, selected data characterizing the tourist and recreational activity of seniors and pre-seniors in Poland are presented; here, the method of desk research was applied.
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