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EN
The decentralized structure of the U.S. electoral system makes it impossible to speak about a single electoral system which operates in the United States covering about 16.000 elections that are held over a four-year period. States, responsible for holding elections at the state and local level, are trying to reform this system. A significant role in promoting and implementing these reforms is played by non-governmental organizations such as FairVote: The Center for Voting and Democracy, The League of Women Voters, and Common Cause. The purpose of this article is to present the proposed reforms of the U.S. electoral system at the federal, state and local level. The aim is to show the debate which takes place on the American political scene, on the issue of organizing more representative elections.
PL
Latynoamerykanie przez zwiększanie swojej liczebności mają coraz większy wpływ na wyniki wyborów w Stanach Zjednoczonych. Artykuł pokazuje, w jaki sposób Barack Obama wykorzystał poparcie celebrytów latynoskiego pochodzenia, by zdobyć głosy tej grupy społecznej. Jednocześnie rezultat badania porównano z kampanią Donalda Trumpa z 2016 roku, będącego w zupełnie innej sytuacji. Czy Hollywood faktycznie jest w stanie wpłynąć na wynik wyborów przez manipulację zachowaniem wyborczym wybranych grup etnicznych? Czy taki sposób prowadzenia kampanii wyborczej to jedyna droga dla Partii Demokratycznej w XXI wieku? Na te oraz wiele innych pytań autor stara się odpowiedzieć, opierając się na teoriach marketingowych.
EN
The fast-growing Latino community in the United States became one of the most influential voting groups of this decade. The article shows how President Obama used the endorsement of Hispanic celebrities through viral videos and fundraisers to win among this community, while acknowledging and comparing this case to Donald Trump’s presidential campaign in 2016, during which he could not count on the celebrities of Latin descent. The article tries to answer the question whether Hollywood can or cannot influence the ethnic voting groups and why this way of canvassing is only possible for the Democratic Party.
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