Search results

1

The Intention to Cart Abandonment in the Context of Multi-Channel Pricing

100%

Lipowska I.

Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia

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2023

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vol. 57

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issue 1

103-121

EN

Theoretical background: Shopping cart abandonment is defined as a situation when the customer chooses products but does not complete the financial transaction. The vast majority of research articles on purchase abandonment concerns the online or mobile environment. The presented research model refers to the customer intention to resign from purchasing both in physical store and via mobile app caused by a multi-channel pricing strategy. By analogy to many definitions of online cart abandonment, the author defines cart abandonment in a multichannel environment as a decision about postponing purchase at all, both in a physical store and in a purchase mobile app. One of the possibilities of consumer behaviour as a reaction to the multi-channel pricing may be purchase abandonment. The impact of price differentiation across channels on purchase abandonment still deserves research attention due to the lack of the unequivocal confirmation. Purpose of the article: Setting prices in a multichannel environment creates a vital challenge for multi-channel retailers. This article attempts to explain one of the undesirable consequences of the channel-based price differentiation, which is the purchase abandonment. The purpose of this paper is to identify factors influencing the customer intention to abandon the purchase under channel-based price differentiation conditions (physical store and mobile purchase app). Research methods: This study is a quantitative one employing a scenario-based approach to obtain responses from 500 participants. This research used the structural equation modelling to test its hypotheses. Main findings: Findings reveal positive impact of perceived limited self-determination and perceived price unfairness on intention to cart abandonment, whereas consumer trust in a mobile app can reduce the intention to resign from purchase. Furthermore, the author finds the indirect impact of the mobile app familiarity as well as the retailer brand awareness. Research results can help managers to reduce the likelihood of losing customers in the multi-channel pricing environment.

2

Změny v marketingovém mixu současného maloobchodu

100%

Věra M., Petr M.

Littera Scripta

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2009

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vol. 1

65-70

EN

The goal of this contribution is to discuss changes of current situation in retail business in the Czech Republic and analyse influence of financial crisis. Since store location and price have always played an important role in consumer decision making, the contribution will focus on the modifying the retail marke- ting mix from the point of view of overall impact on the retail business.

3

Pricing-inventory model with discrete demand and delivery orders

100%

SADEGHI H., GOLPÎRA H., HNAIEN F., MAGAZZINO C.

Operations Research and Decisions

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2023

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vol. 33

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issue 3

119-139

EN

This paper aims to develop an inventory model considering discrete demand, coordinated pricing, and multiple delivery policy in a single-buyer single-supplier production-inventory system. The shortage is not allowed and the planning horizon is considered to be infinite. The main objective of the framework is to equip the decision-maker with optimal order, pricing, and shipment quantities to maximize the total profit of the system. The results obtained from the numerical example reveal that the proposed approach with an average selling price equal to about 94% of the classical model, has resulted in an average profit increase of about 16% and an average order increase of about 34% compared to the classical approach.

4

Pricing-inventory model with discrete demand and delivery orders

100%

Sadeghi H., Golpîra H., Hnaien F., Magazzino C.

Operations Research and Decisions

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2023

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vol. 33

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issue 3

EN

This paper aims to develop an inventory model considering discrete demand, coordinated pricing, and multiple delivery policies in a single-buyer single-supplier production-inventory system. The shortage is not allowed and the planning horizon is considered to be infinite. The main objective of the framework is to equip the decision-maker with optimal order, pricing, and shipment quantities to maximize the total profit of the system. The results obtained from the numerical example reveal that the proposed approach with an average selling price equal to about 94% of the classical model, has resulted in an average profit increase of about 16% and an average order increase of about 34% compared to the classical approach.

5

Barter exchange as the way to deal with excess inventory: newsvendor problem with multiplicative demand

88%

BIENIEK M.

Operations Research and Decisions

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2022

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vol. 32

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issue 3

49-64

EN

Barter exchange has been growing in popularity during the coronavirus pandemic. This article considers bartering introduced to the newsvendor model with multiplicative demand. The objective of the model is to specify the order quantity and retail price to maximize the expected profit. We distinguish cases with the co-movement of prices of exchanged products and without it. In the first case, we calculate a precise optimal solution to the problem. In the latter case, we prove the existence of an optimal solution and give the conditions under which it is unique. We examine the sensitivity analysis of the results which is illustrated in numerical examples. The analysis revealed that the greater the commission, the lower the optimal profit. We make a conclusion that barter exchange can help the retailer to improve the profit.

6

Giving Customers Full Control over Prices: State of the Research in Marketing

63%

Krzyżanowska M., Tkaczyk J.

Handel Wewnętrzny

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2018

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issue 4 (375) tom II

177-185

EN

The article gives an updated review on how the PWYW mechanism is conceptually defined and how it has been empirically analysed so far. The objective is to get an in-depth understanding of the state of research from the point of view of marketing, especially regarding how empirical verification of PWYW is conducted. In doing so, several insights on how to further research this phenomenon from the point of view of marketing are given.

PL

W artykule dokonano przeglądu aktualnej wiedzy na temat mechanizmu płać-ile-chcesz. Celem było ustalenie stanu badań z punktu widzenia marketingu,a w szczególności zaproponowanie modelu koncepcyjnego do analiz oraz wskazanie potencjalnych luk badawczych.

RU

В статье провели обзор актуальных знаний насчет механизма «плати, сколько желаешь». Цель – определить состояние изучения с точки зрения маркетинга, в особенности же предложить концептуальную модель для анализов и указать потенциальные исследовательские бреши.

7

Цінова стратегія і стратегія ціноутворення організації: термінологічна та змістовна ідентифікація

63%

Panasenko T.

Path of Science

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2015

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vol. 1

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issue 4

2.24-2.35

EN

The article is devoted to the terminology and content identification of seemingly identical concepts "price strategy" and "pricing strategy". The article contains evidence that the price strategy determines the direction, principles and procedure of implementing the company price policy and pricing strategy creates a set of rules and practical methods of price formation in accordance with the pricing strategy of the company.

UK

Стаття присвячена термінологічній та змістовній ідентифікації тотожних на перший погляд понять «цінова стратегія» і «стратегія ціноутворення». В статті наведено докази того, що цінова стратегія визначає напрямки, принципи й порядок дій по здійсненню цінової політики підприємства, а стратегія ціноутворення формує набір правил і практичних методів по формуванню цін відповідно до цінової стратегії підприємства.

8

Modelowanie procesu negocjacji w pośredniczących firmach handlowych

63%

Gromova V., Wilimowska Z.

Metody Ilościowe w Badaniach Ekonomicznych

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2011

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vol. 12

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issue 2

158-167

PL

Cena, tworząc ścisłe relacje między różnymi przedsiębiorstwami i ich jednostkami odgrywa ważną rolę. W artykule rozważają się sytuacje negocjacyjne w pośredniczących przedsiębiorstwach sektora MSP, gdzie zarządzanie ceną jest realizowane przy pomocy zaproponowanego modelu procesu negocjacji przedstawionego w formie drzewa decyzyjnego. Jego głównymi elementami są: cena podstawowa, węzły - ceny produktu (zbioru produktów), uwzględniające opusty (rabaty, bonusy, prolongaty). Proces wyboru odpowiedniej ścieżki w drzewie decyzyjnym uwzględnia losowy charakter występowania sytuacji negocjacyjnych.

EN

Price, as a factor forming close connection with the different business units or companies of the related branches, plays an essential role. In the article attention is paid to the negotiation processes in the commercial intermediary companies, where price decision-making process is introduced in the form of decision tree. It’s basic elements are: basic price, nodes – prices of product or set of products, which consider given discounts, bonuses or adjournment. Process of choosing the appropriate path in a decision tree takes consider stochastic character onset of the defined negotiation situations.

9

Uwarunkowania decyzji cenowych przedsiębiorstw działających na polskim rynku

51%

Hadrian P.

Handel Wewnętrzny

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2016

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issue 3 (362)

138-152

PL

Artykuł ma charakter badawczy. Jego celem jest zaprezentowanie wyników analizy związków zachodzących między cechami badanych przedsiębiorstw i rynku, na którym prowadzą działalność, z trzema aspektami podejmowanych przez te podmioty decyzji cenowych: przyjmowaną podstawą wyznaczania cen, wykorzystywaną podstawą różnicowania cen i realizowanym kierunkiem polityki cenowej. Analizy dokonano w oparciu o badania reprezentatywnej próby przedsiębiorstw działających na polskim rynku, w przekroju ich wielkości. Bazę danych stanowił materiał zebrany w ramach badań własnych przeprowadzonych przez Katedrę Marketingu Uniwersytetu Ekonomicznego w Krakowie. Wyniki wskazują, iż większość cech jest istotnie powiązana z decyzjami cenowymi zarówno w grupie małych, jak i dużych firm, natomiast tylko trzy cechy są powiązane z każdym z trzech rozpatrywanych zagadnień cenowych w przypadku obydwu badanych populacji przedsiębiorstw – są to: rodzaj finalnych nabywców, zasięg prowadzonej działalności oraz sposób obsługi rynku.

EN

The aim of this scientific paper is to present the results of the analysis of the relations between the selected characteristics of companies and their markets, and three issues of pricing decisions undertaken by these entities: the pricing method, criteria for price differentiation, pricing policy direction. The analysis is based on a survey made on a representative sample of companies operating in the Polish market, grouped by their size. The database constituted evidence gathered through own research conducted by the Department of Marketing at the University of Economics in Krakow. The results indicate that most of the characteristics are significantly associated with different decisions pricing - in both small and large companies. Only three characteristics are associated with each of the three price issue listed above, for both populations grouped. These are: the type of buyers, the scope of business activity and the way the market is served.

RU

Статья имеет исследовательский характер. Ее цель – представить результаты анализа связей, происходящих между свойствами обследуемых предприятий и рынка, на котором они проводят деятельность, с тремя аспектами принимаемых этими субъектами решений в отношении цен: принимаемой основой ценообразования, используемой основой дифференциации цен и осуществляемым направлением ценовой политики. Анализ провели на основе обследования представительной выборки предприятий, действующих на польском рынке, в разрезе их размера. Основу данных представлял собой материал, накопленный в результате трех собственных исследований, проведенных Кафедрой маркетинга Экономического университета в Кракове. Результаты показывают, что большинство свойств существенным образом связано с ценовыми решениями как в группе малых, так и крупных фирм, а только три черты связаны с каждым из трех рассматриваемых ценовых вопросов в случае обеих обследуемых популяций предприятий. Это вид конечных покупателей, диапазон проводимой деятельности и способ обслуживания рынка.

10

Zastosowanie marketingu mix w bankowości

51%

Borawska A.

Roczniki Ekonomii i Zarządzania

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2009

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vol. 1(37)

155-172

EN

In modern times marketing is used in banking in order to recognize the need for financial services, identifying and grouping clients, preparing an offer and its ethical promotion. The aim of the article is to answer the question: how are and how should elements of marketing mix be practically used in banks, so that owing to them the clients’ trust could be won, and ultimately advance over competitors could be gained, which would result in greater profits. In the text particular elements are presented that are included in the main 5P of marketing mix – product, pricing, placement, promotion and personnel, and the way they are applied in banking.

Refine search results

The Intention to Cart Abandonment in the Context of Multi-Channel Pricing

Změny v marketingovém mixu současného maloobchodu

Pricing-inventory model with discrete demand and delivery orders

Pricing-inventory model with discrete demand and delivery orders

Barter exchange as the way to deal with excess inventory: newsvendor problem with multiplicative demand

Giving Customers Full Control over Prices: State of the Research in Marketing

Цінова стратегія і стратегія ціноутворення організації: термінологічна та змістовна ідентифікація

Modelowanie procesu negocjacji w pośredniczących firmach handlowych

Uwarunkowania decyzji cenowych przedsiębiorstw działających na polskim rynku

Zastosowanie marketingu mix w bankowości