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Zarządzanie wartością klienta na rynku usług medycznych w Polsce

100%
Nagraba K.
Zeszyty Naukowe PWSZ w Płocku. Nauki Ekonomiczne
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2015
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vol. 1(21)
115-127
EN
The Customer Lifetime Value is crucial in every kind of economic activity as the customer is the good that brings profits to the companies. This is the main reason why entrepreneurs and managers should always think how to satisfy needs of its clients. One of markets, on which the customer value should be thoroughly analyzed is medicine. This article presents the theoretical basis of customer lifetime value management and tries to explain how it is being introduced on medical services market in Poland. As the health care in Poland seems to be on initial stage there is a lot of space for new, private medical centers to be set up. Majoroty of institution operates basing on concracts with National Health Fund (NFZ) and there are fully dependent from the amounts of money granted by the institution. It is renegotiated after certain period and there is always the risk of not winning it again. Unfortunately due to weaknesses of public health care system in Poland, many customers are disappointed with its quality and management form. In these conditions the private medicine services are improving. Unfortunately there is no possibility in choosing the form of health insurance (all are paying contribution to National Health Fund). In this case there is a hope for development of a competitive market, which would be certainly supported by private insurance. The artice is an introduction to deeper considerations regarding medicine in Poland and the effectiveness of managing medical centers (especially hospitals).
2

Polish Medicine in the Russian Empire in the First Third of the 19th Century

58%
Vishlenkova E., Zatravkin S.
Kwartalnik Historii Nauki i Techniki
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2019
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vol. 64
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issue 2
61–78
EN
An official’s complaint about a Polish private doctor who treated his children for scarlet fever in 1827 gave rise to a unique document – a description of the treatment process and of the doctor’s interaction with patients, pharmacists, and Russian authorities. Such evidence is rarely found in the Russian archives. Since private doctors did not report to the officials, their testimonies, as a rule, are not preserved in the state archives. A text found in the archives of the Vilna Medical Board stimulated the authors of the present article to investigate the state of medical care and medical culture of the Polish population that became part of the Russian Empire after the Third Partition of Poland. Vishlenkova and Zatravkin have found that, unlike the rest of the Empire, a rather dense network of private medical care existed in Vilna province until the 1830s, and the level of scientific medical culture of the patients allowed them to establish control over treatment.
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