Search results - CEJSH

1

Promoting Safe and Hygienic Working Conditions

100%

Osmólska I.

Security Dimensions: International & National Studies

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2021

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vol. 35(35)

124-139

EN

Accidents at work and occupational diseases have a negative impact not only on the psychophysical condition of employees and the image of the company, but also, above all, on productivity, and thus on social and economic development. Ensuring safe and hygienic working conditions is the responsibility of every employer but without additional forms of support it does not suffice to prevent and stop accidents at work. The employer should constantly implement measures to improve safety so as to prevent accidents at work. One of such activities may be to promote safe and healthy working conditions. It is a program that allows raising employees’ awareness and knowledge about occupational hazards and risks related to their work, as well as about methods of protection against effects of these hazards and risks. The purpose of the article is to present the concept of promotion and its tools in popularizing safe and hygienic working conditions. The article is also an attempt to answer, on the basis of the results of surveys conducted in the form of individual reviews, the question whether the promotion of safe and hygienic working conditions improves the safety of employees, reduces or eliminates accidents at work, and broadens employees’ knowledge.

2

Współczesne dzieje reklamy – rozwój mediów i potrzeb informacyjnych.) Source: Pieniadze i Wiez (Money and Social Bond

80%

Makowski M.

Pieniądze i Więź

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2012

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vol. 15

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issue 2(55)

137-149

EN

The article presents the key facts of history (from the late nineteenth century to the twenty-first century), which were not without significance for the development of advertising activity in the world. Contents of the paper refer to the important social and political events in the world, and clearly indicate the possibilities and circumstances of the development of advertising activity and its content in such specific conditions. It should be noted that a key element in determining the chronology in the presented article is technical and technological advances in the area of using media in the advertising business, in the indicated period.

3

UDZIAŁ FOTOGRAFII W PROMOCJI TURYSTYKI I REKREACJI

80%

Caban J., Zielińska D.

Eunomia – Rozwój Zrównoważony – Sustainable Development

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2020

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issue 1(98)

119-127

EN

The work aims to show the importance of photography in tourism and recreation promotion. A diagnostic survey in the form of a questionnaire was used to collect the test material. The group of respondents was positioned by tourists and travel agency employees. Analysis of research results has shown that photography is an inseparable part of the offers presented in tourist travels, which is therefore part of the promotion of tourism and recreation. For tourists and recreational is also an important issue, thanks to the pictures are offered interested in a given trip or recreation.

4

Czy popularna powieść kobieca może być powieścią społecznie zaangażowaną? Kilka refleksji o tematach, gatunkach i stereotypach

80%

Darska B.

Postscriptum Polonistyczne

|

2017

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issue 2 (20) Oblicza kobiecości

43-62

EN

The article aims to present the themes of popular contemporary women’s novels. The contexts for the analyses are stereotypes of sex and commercial expectations. The marketing strategy of the publishers and authors is important as well as the changing rules about creating the image of an author by the media. Pretending social involvement in popular women’s novels is connected with marketing strategies and the need to refer to popular subjects is of secondary importance. What is important, however, is the literary awareness of the authors and the capacity of recognizing the place of one’s own creativity on the map of pop culture.

5

Reklama w świecie osób niesłyszących

80%

Makowski M.

Pieniądze i Więź

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2013

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vol. 16

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issue 1(58)

84-95

EN

The article discusses the basic principles for implementing the communication process with particular emphasis on the specifics of the deaf people. Indicating the need for information of this type of consumers, reference is made to conditions of marketing communication implemented in practice. An important complement to the theoretical study is presented data from a representative survey research among members of the Polish Association of the Deaf conducted in the first quarter of 2012. The primary objective of the study was to determine the attitude of the deaf to advertising, with particular emphasis on non-verbal and non-language content contained in the broadcast television commercials.

6

Odległe dzieje reklamy - od czasów starożytnych ku współczesności

80%

Makowski M.

Pieniądze i Więź

|

2012

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vol. 15

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issue 1(54)

139-147

EN

The article presents chronologically the most important facts about the advertising activity, related both to the commercial and political activities. Using rich archival literature, the Author recreates the most important facts from the history of advertising’ functioning in society. The findings of a historical nature have led to verification of a number of circulating informations on the history of advertising in the world, from ancient times until the nineteenth century.

7

PUBLIC RELATIONS W POLITYCE. KORZYŚCI WYNIKAJĄCE Z PROCESU BUDOWANIA RELACJI ORAZ BŁĘDY W INTERPRETACJI DEFINICJI

80%

TWORZYDŁO D.

Polityka i Społeczeństwo

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2013

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issue 1(11)

26-39 (14)

EN

The article presents the results of analysis exploring politicians’ and political par-ties’ reputation building processes. Due to this it contains examples of definitions which can be wrongly linked with interpretation of the term public relations – which mainly happens among politicians and some journalists. It also expands upon elements which can have positive and negative impact on reputation building processes. As an example the term manipulation is illustrated, which is very often wrongly understood and linked with professional communication. The article shows what benefits can be gained thanks to well planned and long-term public relations activities as well. One added value of this publication is communication model whose implementation during political cam-paigns can strengthen effects of tools discussed in the article

8

Consumer Behavior on the Organic Fruit and Vegetable Market: The Evidence from Poland

80%

Pawlak J., Wróblewska W.

Journal of Marketing and Consumer Behaviour in Emerging Markets

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2022

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issue 2(15)

24-36

EN

Consumer opinion and behavior research plays an important role in the development of the market of specific products. Currently, research in the field of consumer behavior towards organic food, which is gaining popularity on the Polish market whose production is in line with the concept of sustainable development and the European Green Deal related to it, is of particular importance. The aim of the study was to analyze the opinion and behaviors of consumers as regards organic fruit and vegetables and the promotion of these products as a determinant of them. The data for the analyzes came from empirical research conducted in Lublin at the turn of 2019 and 2020 by means of a proprietary questionnaire. The research was carried out on a sample of 534 respondents aged over 18. The scope of the research covered the opinions and behaviors of consumers towards organic fruit and vegetables as well as the factors determining the commencement of making or increasing the frequency of purchases of these products. An attempt was also made to defi ne the relationship between the opinions and behaviors presented by consumers and their demographic and socio-economic characteristics. The results of the research show that half of the respondents purchased organic fruit and vegetables, of which only 1/4 claimed to do so regularly and quite often (several times a week). The respondents most often purchased these products in specialized stores – with organic food. According to the surveyed consumers, organic fruit and vegetables are rich in nutrients, healthy and safe, and produced using environmentally friendly methods. The most important factors influencing the increase in purchases and consumption and thus the development of the market for organic products were the increase in the availability of this product category in the places of everyday shopping and the reduction of their prices as the most important factors. The conducted research showed that for the respondents, promotional campaigns aimed at popularizing organic food, its values and impact on human health are not without significance.

9

Promotion of regional and traditional products

71%

Oleksiuk I., Werenowska A.

Środkowoeuropejskie Studia Polityczne

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2019

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issue 2

135-149

PL

Podstawowym celem studiów opisanych w artykule była analiza specyfiki procesów promocyjnych produktów regionalnych i tradycyjnych z wykorzystaniem oznaczeń regulowanych przez prawo europejskie: Gwarantowana Tradycyjna Specjalność (GTS), Chroniona Nazwa Pochodzenia (ChNP), oraz Chronione Oznaczenie Geograficzne (ChOG). Dokonano krytycznego przeglądu narzędzi promocji produktów tradycyjnych i regionalnych odnosząc się do roli ochrony prawnej oznaczeń wyrobów w UE. Zwrócono uwagę, że na kształt systemu promocyjnego i informacyjnego mają wpływ uwarunkowania społeczno-kulturowe, które oddziałują na rozpoznawalność i renomę produktów, co znalazło potwierdzenie w wynikach przeprowadzonych badań sondażowych. Na uwagę zasługuje istnienie korelacji jakości z tradycją, czego wyrazem były między innymi deklaracje dotyczące motywu wyboru tych produktów: poczucie dumy i kontynuowanie tradycji wybrało 45% badanych. Najbardziej rozpoznawalnym europejskim oznaczeniem był symbol Gwarantowanej Tradycyjnej Specjalności (38%).

EN

The main goal of the studies described in this article may be defined as an analysis of the promotional processes of regional and traditional products executed with the use of symbols regulated by European law: Traditional Speciality Guaranteed (TSG), Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI). The analysis presented here and the trends in promotional activities deducted from it, primarily result from the specifics of the goods. The shape of the information system is also influenced by social and cultural factors decisive for the recognizability and renown of the products, which have been confirmed by the results of the questionnaire conducted for the study. What is worth noting is the correlation between quality and tradition, reflected, among other things, in declarations regarding the reasons for the choice of these products: the sense of pride and the willingness to continue the traditions were chosen by 45% of the survey participants. The Traditional Speciality Guaranteed (TSG) has proven to be the most recognizable European symbol (38%).

10

The attractiveness of the rural tourist product on the example of the trail “Lesser Poland Village Fragrant with Herbs”

70%

Sala K.

Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie

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2021

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vol. 50

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issue 2

53-64

PL

Celem niniejszej publikacji jest identyfikacja i ocena atrakcyjności wiejskiego produktu turystycznego w Polsce. Jako przykład służący realizacji celu wybrano szlak tematyczny, którego motyw przewodni nierozerwalnie jest związany ze wsią – „Małopolska Wieś Pachnąca Ziołami”. Temat dotyczy interesującego, a jednocześnie mało znanego w Polsce i za granicą nowatorskiego produktu turystycznego. Szlaki tematyczne stanowią bowiem spójną i atrakcyjną propozycję turystyczną dla turystów. Propagowanie uprawy oraz gastronomii na bazie potraw z ziół, a także współpraca gospodarstw agroturystycznych w tym zakresie może przynosić wymierne korzyści zarówno dla nich samych, jak i dla turystów. Tezą, jaką postawiono w pracy, jest stwierdzenie, że współpraca gospodarstw w ramach szlaku „Małopolska Wieś Pachnąca Ziołami” może stanowić istotny bodziec w poprawie ich atrakcyjności i pozycji rynkowej oraz urozmaiceniu produktu turystycznego. Wyniki badań pozytywnie weryfikują postawioną tezę. Funkcjonowanie szlaku wpływa istotnie na pozycję rynkową gospodarstw członkowskich, poprawę jakości ich funkcjonowania oraz profesjonalizm. Artykuł powstał dzięki wykorzystaniu zwartych materiałów książkowych, czasopism, jak również informacji netograficznych i wywiadu z wybranymi agrogospodarzami i z dyrektorem organizacji odpowiedzialnej za powołanie szlaku. Metoda badawcza zastosowana w publikacji to analiza danych zastanych i wywiad z dyrektorem biura SOT oraz z wybranymi właścicielami gospodarstw członkowskich omawianego szlaku.

EN

The purpose of this publication is to identify and evaluate the attractiveness of the rural tourism product in Poland. As an example to achieve the goal, a thematic trail was chosen, the leitmotif of which is inextricably linked with the village-“Lesser Poland Village Fragrant with Herbs”. The topic concerns an interesting, but at the same time little known, innovative tourist product in Poland and abroad. Thematic routes constitute a coherent and attractive offer for tourists. Promotion of cultivation and gastronomy based on dishes from herbs, as well as cooperation of agritourism farms in this area can bring tangible benefits both for themselves and for tourists. The thesis put forward in the paper is the statement that the cooperation of farms within the “Lesser Poland Village Fragrant with Herbs” trail may be a significant stimulus in improving their attractiveness and market position as well as diversifying the tourist product. The research results positively verify the thesis. The functioning of the trail significantly affects the market position of the member farms, improving the quality of their operation and professionalism. The article was created using compact books, magazines, as well as netographic information and an interview with selected agro-hosts and the director of the organization responsible for establishing the trail. The research method used in the publication is the analysis of existing data and an interview with the director of the SOT office and selected owners of the member farms of the discussed route.

11

The effect of emotions, promotion vs. prevention focus, and feedback on cognitive engagement

70%

Wytykowska A., Gabińska A.

Polish Psychological Bulletin

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2015

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vol. 46

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issue 3

350-361

EN

The purpose of the study was to explore the role of emotions, promotion-prevention orientation and feedback on cognitive engagement. In the experiment participants had the possibility to engage in a categorization task thrice. After the first categorization all participants were informed that around 75% of their answers were correct. After the second categorization, depending on the experimental condition, participants received feedback either about success or failure. Involvement in the third categorization was depended on participants’ decision whether to take part in it or not. Each time, before and after categorization, the emotional state was assessed. Results showed that promotion orientation predicted experiencing curiosity before the task, which in turn led to a higher cognitive engagement in the first categorization. Promotion and prevention orientation moderated the type of emotional response to positive feedback. Promotion orientation also predicted cognitive engagement after the feedback of success was provided. Generally results confirmed the positive effect of positive emotions as well as promotion orientation on cognitive engagement.

12

A new approach to the professional role of the school psychologist

70%

Sokołowska E., Katra G.

Roczniki Psychologiczne

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2019

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vol. 22

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issue 3

193-211

EN

The article is an invitation to discuss the role and tasks of the psychologist in the modern school. It advances the thesis that the primary role of the psychologist is to co-create the school environment and the educational process. Being a co-creator is the essence of the presented model of the psychologist’s work in the school system. The model covers psychological activities defined as monitoring promotion prevention, and intervention. It identifies the need to continually expand the possibilities of psychological influences and to create an autonomous vision of their realization. Adopting and performing this role in the way described in the model seems to be crucial to building the professional identity of the educational psychologist—and a well-defined and clarified professional identity is the basic regulator of a person’s functioning in his/her professional role.

13

The Image of the Town of Doksy in the First Half of the Twentieth Century

70%

Klement M., Mauserová R.

Národopisná revue (Journal of Ethnology)

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2020

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issue 2

99 - 111

EN

The north-Bohemian town of Doksy together with its hamlet called Staré Splavy and the adjacent Velký Rybník [Big Pond] – Lake Mácha today – changed into an important tourist region at the turn of the 20th century. In order to invite as many visitors as possible, promotional materials were issued in large quantities, whose authors constructed, through texts and pictures, a very attractive image of the town of Doksy. The focus of the study is to find out what the nature of the motifs that created this image was, and in what respect it distinguished from the everyday reality of the town. Based on an analysis of advertisements, guidebooks, leaflets, and postcards, it is possible to say that from the early 20th century until the 1940s, Doksy was promoted as a picturesque spa town, situated amidst clean nature with healing effects. According to data in chronicles and unpublished archival sources, however, the visitors to Doksy had to face numerous problems, such as high prices, noise, untidiness, non-functioning spa facilities, and low quality of offered services. The data and pictures from the former promotional materials are still uncritically used in memory and popular-educational texts even today. The media image from the first half of the 20th century continues to have a considerable influence on how the pre-war and interwar Doksy is perceived.

14

Gdansk Library of the Polish Academy of Sciences

70%

Pętlicka W., Tylewska-Ostrowska Z., Walczak A.

Nauka

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2020

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issue 2

EN

The present Gdansk Library of the Polish Academy of Sciences is the second oldest, unbrokenly operating, publicly available library in today’s Poland. Even on the European scale there are only a few libraries that are of similar age or older. There are many works on the history of the Gdansk Library and its growing collection of books through the centuries. Apart from a brief look at history, this particular article focuses, however, on one other aspect – loans of special collections for exhibitions organized outside the Library by external institutions – the so-called “loan service”. Such modern transformation of an old institution indicates the power of the library and its custodians not only to engage in cultural preservation, but also fostering culture. We should see the special collections loan service in the same light – as reaching out to the public instead of waiting for the public to reach the library. This fact alone indicates a growing shift in the understanding of the library as a service provider. For the purposes of this article, the Gdansk Library has subjectively selected five of the most important and interesting examples of external exhibitions that have used its “special collections loan service” between 2011 and 2020.

15

Modern Perceptions of Career Success

70%

Metelski A.

e-mentor

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2019

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issue 3 (80)

45-50

EN

This article is an attempt to determine the modern meaning of career success. The perception of career success has undergone changes in recent years, with subjective indicators such as job satisfaction and achievement of one's own professional goals growing in importance. The present article reviews the relevant literature and presents the results of the author's own study on the meaning of career success conducted among students of economics. The results indicate that career success is defined subjectively in the modern world, and is no longer confined to the objective indicators commonly applied in the literature. Thus organizations may find traditional incentive tools to be increasingly ineffective.

16

Historia agroturystyki i aspekty zarządzania usługami agroturystycznymi w powiecie limanowskim

70%

Niedziółka A.

Krakowskie Studia Małopolskie

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2013

|

vol. 18

122-135

EN

In the article institutions like agritourism associations and local authorities which take part in the process of agritourism services management in Limanowa County were presented. These institutions manages different matters like promotion and widely understood marketing. To aim it in the period February-March this year questionnaire researches were carried out in all ten rural communities in the county. In March this year questionnaire researches were carried out with the chambers of “The Agritourism Association of the Limanowa County” and “The Association of Tourism and Agritourism of Mountainous Regions”. Besides, history of agritourism development in this part of Malopolska Voivodeship was presented. It was made on the basis of data from the Tourism Institute in Warsaw and from results of researches carried out by the author of this article.

17

Qualifications of police officers - "1918 - 2018" and promotion prospects. Outline of the issue.

70%

Kamiński A.

Internal Security

|

2019

|

vol. Special Issue

27-43

EN

Poland's regaining independence was connected, among other things, with the organizational arrangement of many services, including the current Police force. On the basis of their hierarchical subordination, the structure, rules of operation, consequently the duties and rights of their members - officers, but also employees who were not officers, called "civil servants", were created. These rights also included the right to promotion, which in the hierarchical system of subordination determines the position of a given officer. The promotion in terms of the position or rank is an expression not only of the culture of a given organisation, but first of all it poses new challenges and duties to the officer - the honour and privilege of managing the force, an organisational unit, an organisational department or finally, and by many put on the first place (the author fully supports this issue) - the possibility of managing people belonging to a given organisational structure. It is an honour and privilege that only a few can have. By the time this happens, however, they have to meet certain formal requirements, which have evolved dramatically over the last century. The aim of this study (which in the future will be the beginning of a comprehensive approach) is to indicate the outline of the requirements in principle, on the basis of the original legal acts concerning the pragmatics of police officers, legally binding in the last century. The author is fully aware of the fact that the quoted legal acts were subject to amendments and he points out the most important ones in his opinion.

18

Marketing Communications as Important Segment of the Marketing Concept

70%

Mirković M., Kulina D.

ECONOMICS

|

2016

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vol. 4

|

issue 1

165-180

EN

New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approach to the processing of international economic relations. An important segment of implementation of the marketing concept is the marketing communication, which in terms of the limited number of international barriers. It is certainly possible to overcome with a well-defined marketing strategy. Clearly defined marketing strategy and well-prepared marketing mix remove barriers, to meet the set goals and lead to positive results for the company.

19

Legal guarantees for objective performance evaluation of the federal public employee in the UAE legislation:

70%

Kamel Al-Shawabkeh I.

The Lawyer Quarterly

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2020

|

vol. 10

|

issue 3

217-229

EN

Employee’s performance evaluation plays a critical role in increasing the effectiveness of control and supervision within the public sector by observing, evaluating and analyzing of public employee’s work in order to determine the appropriateness of employees for the job and whether or not s/he deserves to be promoted. Therefore, this paper aims to examine whether or not the UAE legislator provides the adequate guarantees for ensuring the fairness and effectiveness of the evolution process of the federal employee.

20

Kryteria awansu w sądownictwie

70%

Drożdżejko Z.

Przegląd Prawa Publicznego

|

2012

|

issue 5

30-44

EN

The article concerns the issue of judges promotion. The basic rules on this matter elaborated by the Constitutional Tribunal are presented and discussed here. The author analyses the different criteria which can and should be taken into account while evaluating candidates for senior positions in the judiciary.

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