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PL
Treść artykułu oparta została na analogii zasad sztuki wojennej i sztuki walki słowem. Wytrawny mówca niczym żołnierz kieruje się pewnymi zasadami, których uniwersalność wskazano w niniejszym tekście i uczyniono z nich drogowskaz etycznych, skutecznych i godnych działań. Autorka opracowania odnosi się do prakseologii oraz dzieli się refleksją nad obrazem przemówień, które to wystąpienia, powstałe w odwołaniu do zasad sztuki wojennej, można określić jako ekonomiczne, kreatywne, celowe, efektywne itp. W treści opracowania uwzględniono wyniki badań własnych, dotyczących kompetencji komunikacyjnych kadry kierowniczej wojsk lądowych.
EN
The article is based on the analogy between the principles of the art of war and the art of fighting with the use of words. A great speaker is like a soldier who follows certain rules whose universal character has been shown in this text and which have been presented as a signpost of ethical, effective and worthy actions. The author refers to praxeology and reflects upon the speeches, referring to the rules of the art of war, which may be defined as efficient, creative, purposeful, effective, etc. The article includes the results of the author’s own research on the communicative competence of the land forces’ executive staff.
EN
This study describes the language persuasion of Václav Havel as translated and later published in the Polish press between 1990 and 1999. The translations present a natural continuation of his earlier essays and letters. This language persuasion has been subjected to analysis through detailing four kind of persuasion metaoperators to which belong the following: the verification blocking operator (assertiveness and judgment), operator causing the “observer effect,” the change of hierarchy of information sequence operator and the reinforcement of pragmatic function operator. This Czech author uses all possible means of persuasion and in a very obvious and open manner influences his audience. The effectiveness of this Czech president’s power of persuasion is underlined by the continued publishing of his essays which have been translated into many languages, including Polish.
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