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EN
The paper reviews the mathematical model and the results of complex qualitative as well as quantitative assessment of marketing environment of new construction companies. Assessment of business environment tends to gain increasing significance; first of all, to validate strategic marketing management decisions. However, qualitative analysis of environment components is the most frequent. Simultaneously, it is highly stressed that quantitative assessment is promising, thus its use to evaluate marketing environment is relevant. The article presents the developed methodology for complex assessment of factors of new construction companies marketing environment. The essential steps of the assessment are identification of environment factors, qualitative analysis of primary factors and quantitative assessment of marketing environment on the basis of multiple-criteria analysis. A system of evaluation of criteria and models has been developed for this purpose; so the methodology includes a three-stage system of quantitative assessment of marketing environment. The ways to apply this methodology are revealed by analysing and evaluating marketing environment of the Baltic States' new construction companies, by determining new opportunities and threats, which must be considered while making environment-friendly strategic decisions.
EN
Background Harmful chemicals are used in various forms from different sources in hospital settings. The standard gold method in risk control studies still determines exposure by personal or ambient measurements. In the absence of trained personnel, resources, or sufficient time, qualitative methods should be used to assess exposure. This study aims to compare quantitative and qualitative results of chemical risk exposure. Material and Methods Both qualitative (perceptions without monitoring data of the workers and experts) and quantitative perceptions (perceptions with monitoring data) were recorded. Two experts were asked to evaluate exposure intensity in pathology department workers, secretary workers, and cleaning workers. Occupational hygiene measurements were taken based on the occupational health and safety department risk assessment results, expert job analysis, and pilot study measurements. Results While most workers reported feeling highly exposed to chemical risks, the majority of experts reported medium-risk exposures and high-risk exposures. Three occupational hygiene measurements (3/45: 6.6%) exceeded the permissible time-weighted average, and the other results were within the acceptable range. Conclusions There was a significant difference between the estimated exposure and the measured exposure in hospital settings. A correlation was not found between workers’ perceptions of chemical risk exposure and the chemical risk levels measured in this study.
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