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EN
In the modern security environment, information warfare is an increasingly important threat. The purpose of this article is to determine the conditions for the effective achievement of political objectives through the manipulation of information and disinformation. The conducted research used system analysis, also using case studies, generalizations and synthesis. This allowed to state that the key condition for the effectiveness of conducted information attacks is the mechanism described in the works of Antoni Kępiński as information metabolism. This makes it possible to formulate a postulate on the need to counteract such attacks based on building defensive and offensive capabilities of the state in the sphere of information warfare.
EN
The article describes the theoretical foundations, genesis and application of reflexive control methods. It contains the characteristics of the views of the leading researchers investigating the topics of reflexive control and the manipulation of information. It explains the importance of reflexive control in the concepts of information fights and its impact on state security. The article is based on two approaches to the Russian and American phenomena. It also explains issues in the field of war and information fights.
EN
Modern societies are often referred to as information societies. Thanks to the development of the Internet, virtually every person on the globe can get the information they need. This possibility is both a disadvantage and an advantage. Information is increasingly used as another kind of weapon that can be used to achieve specific goals. However, it has long been used for military and political purposes through disinformation, propaganda and intelligence. The development of technology has only given information conflict a different form. Actions involved in information operations are aimed at exerting influence by the controlling entity on the controlled entity in order to perform an action previously assumed by the controlling entity. The purpose of this type of conflict is not to take over a given territory; they focus on the consciousness of a given society. Hence, it is necessary to consider the ways and possibilities of modeling and simulating strategic situations with incomplete knowledge, which are information operations. One of the approaches to modeling information operations is constituted by the theory of reflexive control, which at the same time describes the techniques of conducting them. The article presents the concept of reflexive control and the model built on its basis.
PL
Współczesne społeczeństwa są często określane mianem społeczeństw informacyjnych. Dzięki rozwojowi sieci Internet praktycznie każda osoba na kuli ziemskiej może zdobyć potrzebne informacje. Ta możliwość jest zarazem wadą i zaletą. Informacja jest coraz częściej traktowana jako kolejny rodzaj broni, który może zostać wykorzystany do realizacji określonych celów. Jednak już od dawna posługiwano się nią w celach militarnych oraz politycznych przez dezinformację, propagandę czy prowadzenie wywiadu. Rozwój technologii nadał konfliktowi informacyjnemu jedynie inną formę. Działania wchodzące w skład operacji informacyjnych są ukierunkowane na wywarcie wpływu przez podmiot sterujący na podmiot sterowany, w celu wykonania przez niego czynności wcześniej założonej przez podmiot sterujący. Celem tego rodzaju konfliktów nie jest przejęcie danego terytorium, skupiają się one na świadomości danego społeczeństwa. Dlatego też należy się zastanowić nad sposobami oraz możliwościami modelowania oraz symulacji sytuacji strategicznych z niepełną wiedzą, jakimi są operacje informacyjne. Jedno z podejść do modelowania operacji informacyjnych jest opisane w teorii sterowania refleksyjnego, która opisuje również techniki ich prowadzenia. W artykule przedstawiono koncept sterowania refleksyjnego oraz model zbudowany na jego podstawie.
EN
The article examines the experiment with Skinner's box from the point of view of marketing and reflexive control in the context of digitalization. The relevance of this method is determined and a model of the Skinner box marketing strategy is formed. The main components of the last one are: emotional manipulation, information technology and big data. The principles of integrating the AIDA marketing communications model into the SBM strategy, that are oriented on the manipulation object and the information platform used, are formulated.
EN
The Russian National Security Strategy of 2015 aims at achieving autarky from Western influences on global security, the rule of law and global trade. Russia aims at attaining this by applying a holistic mix of military, political and economic means to weaken the West and to strengthen its own role as a global player. The Russian approach builds on a strategy of reflexive control which as such is an old method, but the outcome of the application of this approach results in hybrid warfare which as such is a new emerging concept of warfighting. This short article looks at one particular aspect of this Russian strategy, namely using Hybrid, or non-linear, Warfare against its Western direct neighbours in particular and the West in general. We will discuss the underlying cultural logic in Russia’s actions and will reflect on the impact of Russia’s utilization of the existing cultural asymmetry as a form of warfare in regard to the West. The examples used in this text are taken from the context of the conflicts of Ukraine and Syria, but have to be seen as constituting a part of an on-going global conflict aimed at NATO and the EU. The text builds on years of research within the hybrid threat, warfare respectively, context by both authors.
EN
Russia and China are terraforming the maritime environment as part of their warfare. In both cases the actions are illegal and the performance is offensive to its actual nature. In the case of China, the practice is construction of artificial islands in the South Chinese Sea and in the case of Russia it is about the infamous bridge built over the Kerch strait, Ukraine. Neither Russia nor China expects an armed conflict with the West in the near future. That is a reasonable assumption, which is weaponized at the political-strategically level. The attack of this weaponized situation is that the trust in the West. Primarily the EU (European Union) and NATO (North Atlantic Treaty Organization), is eroded for every day which these countries challenges the international system which the western democracies say that they present and defend. China and Russia offer their authoritarian systems as a replacement and there are a lot of pseudo-democratic or even out-right authoritarian regimes on the sideline watching this challenge unfold. The article highlights the difference for the NATO-countries in logic of practice when it comes to the political social field on one hand and the military political field on the other hand. The article uses material from a previously unpublished survey made on NATO-officers then attending courses at NATO Defense College (NDC).
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