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EN
The article is composed of two parts. The first contains a formulation of the relational theory of culture, in which culture is the way elements of a given collective become interconnected. This definition makes it possible to perceive that both human and animal collectives have cultures, as do collectives formed entirely of material objects. The differences between them result from the manner in which the elements constituting the whole relate to one another. In the second part of the article, the author presents the relational theory of cultural participation, in which cultural participation is the influence of a certain element (an individual or group, but also objects, living organisms, etc.) on relations between the constituent parts of the given collective. The article also contains an extensive critique of the traditional view of cultural participation, and proposes ways in which the process could be researched if viewed in relational categories.
EN
The author of the article proposes a relational analysis of literary culture. Relational research treats the newest model of literary production as a set of complex relations between the author and his or her image, the text, economics, marketing, criticism by the work’s audience, the media, the technological framework, and so forth. These relations provide the sphere of possibilities for literature and its agents. Increasingly intricate relations are drawing the fields of literature, the media, and economics nearer to each other; these fields are becoming more accessible in order to facilitate the exchange of various kinds of capital and to create conditions for the development of literary fame and author brands. The relational concept of literary culture provides a better tool for the analysis of the contemporary phenomenon of writer-celebrities, which is key to understanding the functioning of the entire field of literature.
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