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Zarządzanie wartością relacji przedsiębiorstwa z rynkowymi interesariuszami – aspekt procesu tworzenia wartości

100%
Piwoni-Krzeszowska E.
Nauki o Zarządzaniu
|
2014
|
issue 1(18)
63-77
EN
The management of the value of an enterprise’s relationship with market stakeholders consists in a well thought-out and organized creation of this value. The value of the relationship is generated through the delivery of relationship forging processes. A variety of factors affect these processes. Some of these factors are relational because they are affected by enterprises and their market stakeholders and directly affect the conditions and the course of the relationship. Knowledge of these factors and their importance in supporting the processes of winning, satisfying and retaining market stakeholders helps manage the value of relationships. The objective of this paper are theoretical considerations about the process of creating the relationships of enterprises with market stakeholders and empirical identification of the significance of relational factors that support this process. In order to achieve the objective the subject literature was studied and empirical research was conducted on 102 enterprises in Poland. The empirical studies have shown that relational factors that support the processes of forging of a relationship refer to the economic, strategic, behavioral and product dimensions of the relationship’s value.
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WARTOŚĆ RELACJI WŁADZE SAMORZĄDOWE – KLASA KREATYWNA. EMPIRYCZNA WERYFIKACJA MODELU

81%
Rudawska I., Bąkowska S.
Ruch Prawniczy, Ekonomiczny i Socjologiczny
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2012
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vol. 74
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issue 4
163-180
EN
Research into the creative class and its importance for regional development are the focus of interest of a number of researchers including R. Florida, A. Zolli, or C. Landry. In Polish literature this issue is discussed relatively rarely. And yet, those who perform creative professions are, by creating new forms in terms of innovative solutions, products and services, the ‘driving force’ that stimulates the economic growth. The purpose of this paper is an empirical verification of the model that presents the value of the relationship between local authorities and the creative class. The main research technique used in the study was a telephone interview using a standardised questionnaire. The research was carried out between 2010 and 2012 under a grant by the Ministry of Science and Higher Education.
PL
Badania nad klasą kreatywną i jej znaczeniem dla rozwoju regionalnego są w centrum zainteresowania takich badaczy, jak R. Florida, A. Zolli i C. Landry. W polskiej literaturze zagadnienie to poruszane jest relatywnie rzadko. Grupa osób wykonujących zawody twórcze jest „motorem” stymulującym wzrost gospodarczy poprzez tworzenie nowych form w postaci innowacyjnych rozwiązań, kreowanie produktów i usług. Celem niniejszego artykułu jest empiryczna weryfikacja modelu wartości relacji władze samorządowe – klasa kreatywna. Główną techniką badawczą był wywiad telefoniczny ze standaryzowanym kwestionariuszem. Badania przeprowadzono w ramach grantu finansowanego przez Ministerstwo Nauki i Szkolnictwa Wyższego w latach 2010-2012.
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