Results found: 2

Search results

Search:
in the keywords: research into the public

Sort By:

Limit search:

Designing museum exhibition’s communication: report and research analysis

100%

Mieczkowska K.

Muzealnictwo

2023

vol. 64

43-50

Between March and August 2022, the National Museum in Lublin mounted the first in Poland exhibition of the Polish painter Tamara Lempicka. The number of public who visited it reached 86,667, which made it an event of the highest turn-out in Poland. An attempt to analyse the wonder of Lempicka’s communication success, the unwavering interest in her personality and art, has been made by the Author. This effort was helped through reaching the current carriers of her brand, namely contemporary fashion designers, authors of adverts, films, or literature pieces. The Author analysed the results of the research conducted during the Exhibition, amounting to 1,544 surveys in total. The study’s purpose was to verify public’s satisfaction, locations visitors had come from, source of information on the Exhibition, efficiency of the Museum’s communication endeavours, and the public’s profile. The visitors considered the following to have been the Exhibition’s strongest points (by order of preference); exhibits, topic, layout, narrative, curator’s concept, and the design. Interestingly, when the Exhibition was open to the public and the advertising and informing campaign was being implemented, the administrators of social media observed a significant increase in the number of visitors, The Facebook profile witnessed the increase by 54.8 per cent versus the previous five months, while the Instagram account’s visits grew by as many as 202.6 per cent. Furthermore, also the campaign promoting the event was analysed; it was not limited either to the Internet or external advertising, but was also conducted at the venue where the Exhibition was held. The power of social media was efficiently used and consciously managed by the Exhibition organizers, which substantially contributed to popularizing the project.

THEORY VERSUS PRAXIS. RESEARCH AS TOOL IN THE AUDIENCE DEVELOPMENT AT THE JÓZEF PIŁSUDSKI MUSEUM IN SULEJÓWEK

100%

Nessel-Łukasik B.

Muzealnictwo

2019

vol. 60

42-49

Research into the public is a subject of academic investigation, marketing campaigns, and also of museologists’s interest. As a result of changes occurring in culture, these involving Polish museology as well, a closer knowledge of the public’s needs and expectations has become today one of the tasks also challenged by museums. However, as the initial investigation conducted by the National Institute for Museums and Public Collections (NIMOZ) in the 2017 research into the public demonstrates, rare application of the knowledge of museum visitors has seldom translated the results of this research into the practical approach of definite institutions. Several reasons that make museologists refrain from applying the theories used in social sciences to museums can be named. Some of them result from the lack of experience, others from staff shortages; they, however, impede seeing in social research a tool useful for planning changes and for opening up to the community. Nevertheless, despite all these difficulties it can be observed that promoting the research into the public among museologists boosts the impact of the theories on their practical approaches in respective museums. Sharing with other professionals the examples illustrating definite solutions that can be applied in this respect, along with the factual support by NIMOZ providing national research, trainings, and publications, have gradually and effectively been increasing the influence of the knowledge of the public on museum’s operating in social life. An interesting instance of such a process can be seen in e.g. the programme of the research into the public implemented by the Józef Piłsudski Museum in Sulejówek.

Refine search results

2 Muzealnictwo

1 Mieczkowska K.

1 Nessel-Łukasik B.

1 2023

1 2019

Search results

Designing museum exhibition’s communication: report and research analysis

THEORY VERSUS PRAXIS. RESEARCH AS TOOL IN THE AUDIENCE DEVELOPMENT AT THE JÓZEF PIŁSUDSKI MUSEUM IN SULEJÓWEK