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The Use of Regional Marketing in the Conduct of Regional Policy

100%
Jánošová D., Jobczyk T.
Political Preferences
|
2019
|
issue 25
53-62
EN
The purpose of the article is to demonstrate the close relationship between regional development and territorial marketing, which based on the implementation of the marketing concept focuses on creating regional and local products and their effective positioning towards potential buyers. The presented thesis is a result of reflection on using regional marketing in creating regional policy, based on consideration of the specific features of the region which marketing specialists are supposed to know in order to create a marketing plan for the respective region. Further, the marketing plan may be used in the political strategy of regional development based on the satisfaction of the residents’ needs and their individual development. The care of politicians, who fulfil their functions following the election by the citizens, and the development of residents would coexist with the creation of regional development. The phenomena should be closely interrelated. When describing the interrelation from a scientific perspective, it must be said that synergy of the indicated types of activity depends on a series of facts and correlations which fall within various scientific domains. Therefore, there is a need for multidisciplinary approach. The authors of the article hypothesize that management of regional development should be supported by the professional use of regional marketing, taking into account the assumption that each organization should shape its impact system by analysing its needs, already used solutions and the needs of its stakeholders. The views expressed are based on the analysis of selected literature.
2
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Potencjalne konflkty przestrzenne w strefie podmiejskiej z perspektywy potrzeb mieszkańców na przykładzie podwarszawskiej gminy Lesznowola

63%
Mantey D.
Studia Regionalne i Lokalne
|
2016
|
issue 3(65)
117-140
PL
Celem artykułu jest identyfikacja odmiennych wizji i oczekiwań mieszkańców oraz samorządu lokalnego odnośnie do zagospodarowania przestrzeni podmiejskiej, które stanowią źródło potencjalnych konfliktów przestrzennych. Zaprezentowano w nim sprzeczności interesów ogółu mieszkańców strefy podmiejskiej, określonych grup mieszkańców, a także samorządu gminnego. W artykule scharakteryzowano różne rodzaje konfliktów, w tym konflikty przestrzenne. Źródłem konfliktów jest chęć utrzymania przez ogół mieszkańców podmiejskiego charakteru miejscowości zamieszkania, nadrzędność prawa własności i interesu indywidualnego nad interesem zbiorowym oraz nadmierne ambicje rozwojowe samorządów gminnych. Rozważania na temat konfliktów przestrzennych w strefie podmiejskiej ilustrują wyniki dwóch badań ankietowych zrealizowanych w podwarszawskiej gminie Lesznowola, jedno na reprezentatywnej próbie mieszkańców całej gminy (394 osoby), a drugie na reprezentatywnej próbie mieszkańców Mysiadła (305 osób).
EN
The aim of the paper is to identify different visions and expectations of the citizens and the local government regarding the development of their suburban space, which are a source of potential spatial conflicts. It discusses contradictory interests of all the people living in the suburban area, certain groups of inhabitants, and local authorities. The paper characterizes different types of conflicts, including spatial ones. The conflicts in the suburbs are generated by a desire to keep the suburban character of the place of residence, the primacy of property rights and individual interests over collective ones, and excessive development ambitions of local authorities. Considerations on spatial conflicts in a suburban zone are illustrated by the results of two surveys carried out in the Lesznowola municipality near Warsaw, one on a representative sample of residents throughout the whole municipality (394 persons), and the other on a representative sample of residents of Mysiadło (305 people).
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