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IMPLEMENTATION AND REGIONAL DEPLOYMENT OF HOTEL MANAGEMENT SYSTEMS BY ACCOMMODATION FACILITIES IN THE CZECH REPUBLIC

100%
Jenčková J., Abrhám J.
Czech Journal of Social Sciences, Business and Economics
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2015
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vol. volume 4
|
issue issue 2
14-23
EN
Among the key prerequisites for a successful implementation of management practices in the hospitality industry belong, without any question, hotel information systems that provide relevant data for the control and both strategic as well as tactical decisions. Modern information systems have become a regular feature of the most accommodation facilities. The basic functions of the hotel management systems include collection, preservation and processing of data, data analysis and subsequent implementation of specific procedures. Czech market offers a range of hotel systems, which vary in terms of cost, royalties, services, functions, available modules, available interfaces and other characteristics. The aim of the submitted paper is to evaluate the current status of the implementation of hotel management and supporting systems used in practice by Czech accommodation facilities. The emphasis will be put on the analysis of regional representation of hotel management systems as well as the application of information systems in the context of the management of cost and capacity in advance. The methodological approach to solution-seeking is based on the results of a survey of more than a hundred of hotel facilities in the Czech Republic.
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Wykorzystanie revenue management na przykładzie hotelu The Royal Park w Londynie

100%
Puciato D., Brega M.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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2017
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issue 473
433-440
PL
Celem artykułu jest charakterystyka sposobu wykorzystania koncepcji revenue management w hotelu The Royal Park w Londynie. W pracy zastosowano trzy główne metody badawcze: analizę dokumentów, analizę pojedynczych przypadków oraz obserwację uczestniczącą. Badania zostały przeprowadzone w okresie od lipca 2015 do lutego 2016. W ramach polityki cenowej realizowanej w The Royal Park corocznie określana jest struktura cen oraz oferty promocyjne i pakiety. W hotelu obowiązuje 14 podstawowych stawek typu BAR, które stosowane są w zależności od stopnia wykorzystania miejsc noclegowych. Ceny na kolejne 90 dni aktualizowane są średnio dwa razy dziennie, a raz w tygodniu podejmowane są decyzje na temat polityki cenowej na kolejnych 6 miesięcy. Oferty specjalne udostępnione są na stronie internetowej hotelu przez cały rok. Wyjątek stanowią oferty i pakiety sezonowe, które pojawiają się na stronie do dwóch miesięcy przed terminem, którego dotyczą.
3
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Multicriteria models in revenue management

72%
Fiala P., Majovská R.
Multiple Criteria Decision Making
|
2023
|
vol. 18
29-46
EN
Revenue management (RM) deals with selling the right product to the right customer at the right time at the right price through the right channel to maximize revenue. The innovation of RM lies in the way decisions are made. The performance of revenue management approaches can be evaluated against several criteria. Both discrete and continuous multicriteria models can be used to analyse RM. The performance pyramid is a comprehensive, fully integrated per performance system that captures multiple perspectives such as internal, financial, customer and innovation. The assessment is based on a combination of Analytic Hierarchy Process (AHP), Analytic Network Process (ANP) and Data Envelopment Analysis (DEA) approaches. Customer behaviour modelling is gaining increasing attention in revenue management. Customer choice models can be extended with more inputs and more outputs. Evaluation of alternatives can be performed using DEA based evaluation methods. The search for an efficient frontier in a DEA model can be formulated as a multiobjective linear programming problem. We propose to use an Aspiration Level Oriented Procedure (ALOP) to solve the problem.
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