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Pojęcie figury konceptualnej

100%
Kudra A.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
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2012
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vol. 18
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issue 4
217-221
EN
The classical rhetoric knows the notion of the rhetoric figures – thoughts and words. The conceptual figure (the term “conceptual” includes both “notioning” and “linguification”) is determined from a different point of reference – i.e. from text conceptualisation perspective. In such an understanding of the conceptual figure is mainly connected with inventio, and less with dispositio and elocutio, it is a specific conceptual amalgamation (blend) and a hiperonim for various tropic conceptualisations. In text it includes both micro- and macro-conceptual strategies.
2
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SHIFTING COGNITIVE FRAMES IN POLISH RADIO COMMERCIALS

75%
Haładewicz-Grzelak M.
Acta Neophilologica
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2010
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vol. XII
81-92
EN
The theorization on culture and consumerism has rarely involved the study of radio commercials. This study aims to investigate shifting cognitive frames through a sociolinguistic analysis of a corpus of Polish radio commercials. The corpus was complied during Christmas marketing hype in 2006. The discussion evolves on the rhetoric and ideological frames. The emphasis is placed on the evolution of communicative bonds, stereotyping and the manipulation of ideoscape. The analysis relies on Zabrocki’s theory of diacrisis and van Dijk’s view on ideology. Consumerism is assumed to be a sort of a pragmatic code, transforming and re-transforming one type of values into another.
3
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Mowy pochwalne, czyli: przyjaciele nauk piewcami (nie zawsze takiej samej) wolności

51%
Zając G.
Tematy i Konteksty
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2023
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vol. 18
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issue 13
24-40
EN
The author of the article analyses the texts of selected eulogies delivered by the most eminent members of the Warsaw Society of Friends of Sciences: Jan Albertrandi, Stanisław Kostka Potocki, Julian Ursyn Niemcewicz and Stanisław Staszic. The subject of his interest is the way each of them approached the problem of freedom, giving laudations (usually in honour of particularly distinguished compatriots) at various moments of the Society’s history – from its beginning, through the period of the Duchy of Warsaw, to the years preceding the outbreak of the November Uprising. However, this is not only about freedom considered in connection with the collapse of the Polish state and the threat to the Polish community, but also about personal freedom,  regarded as something that can be achieved in other spheres of a person’s life than that primarily related to the political situation of the nation they belong to (e.g. in their involvement in the development of science).
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