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EN
Nowadays, effective protection of personal data is one of the fundamental issues of a democratic state under the rule of law. Therefore, the legislator should be very precise about the principles and standards of data processing. In the last few decades, in particular, the development of new technologies, digitalisation and the increase in the need for electronic communication has become evident, which leads to the adoption of appropriate regulations for the handling of personal data. In addition, the EU legislator has introduced the General Data Protection Regulation (GDPR) in order to harmonise the regulations of EU Member States regarding the protection of personal data. This provides a framework for the proper functioning of legal provisions across the European Union regarding the handling of personal data of its citizens.The aim of the article is to identify the legal changes resulting from the Personal Data Protection Regulation, with a particular focus on the persons to which they apply and then to analyse the regulation of ‘the right to be forgotten’. In the first part of the article, attention is drawn to the way personal data are processed and the scope of obligations incumbent on data controllers. This is because data controllers are, together with the personal data protection officer, responsible for recording data processing activities, including ongoing monitoring and responding to situations of inaccurate data processing. The second part focuses on the right to be forgotten and the assessment of this entitlement in the perspective of Regulation 2016/679. The research methods include an analysis of legal acts, at the same time using the subject literature.
The Lawyer Quarterly
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2019
|
vol. 9
|
issue 1
61-78
EN
This article analyzes a key piece of EU data protection law – the right to erasure, also called “the right to be forgotten” notably dealt with in the Google Spain ruling of the Court of Justice of the EU. The ruling has put the right to erasure firmly within the post-Lisbon Treaty order of protection of fundamental rights in the EU. The article deals with the background of the right and the effect it has on data protection enforcement in Member States. Special attention is brought to several questions raised by the ruling, which have been until late left to national authorities to resolve.
Communication Today
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2015
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vol. 6
|
issue 1
58–71
EN
The concept of the right to be forgotten has arisen from desires of individuals to live their lives without being digitally stigmatized as a consequence of a particular action performed in the past. The right to be forgotten has been recently put into practice in the European Union by the decision of the Court of Justice of the European Union in Google Spain v. AEPD and Mario Costeja González. It holds that an internet search engine operator is responsible for the processing that it carries out regarding personal information which appears on web pages published by third parties. In this respect, it sets a milestone for EU data protection regarding search engines and, more generally, in the online world. The CJ EU grants the possibility for data subjects to request search engines, under certain conditions, to de-list links appearing in the search results based on a person’s name. In this article we take a closer look at the content of the aforementioned decision of the CJ EU and provide also information as to how it is practically implemented by following the steps that have been made by European data regulation authorities and the search engines Google, Bing and Yahoo. We conclude that Google and Bing managed to implement the decision in practice by creating a webpage containing a form which an affected person can use to request the removal of a search result that is among the data protected by the directive on the protection of individuals with regard to the processing of personal data and on the free movement of such data as interpreted by the CJ EU in the given decision.
EN
The right to be forgotten arose in response to the development of societies and information technologies. However, before the EU regulation, legal regulations already existed in some European countries. The European Union is limited in its effective implementation of the right to be forgotten by non-member states. Given the impossibility of territorial limitation, I address the question of the benefits of enshrining the right to be forgotten in the Union law and not in the legal systems of individual Member States. It is also necessary to mention different approaches to the right to erasure or the right to be forgotten, as in some legal systems, primarily outside the European Union, the right to be informed prevails over the right to erasure or the right to be forgotten. Together with the historical development and the current situation, I will focus on the current problems arising from the development of information technology, to which we will need to respond in the future and the right to be forgotten awaits future development. However, legal regulation by non-EU countries will also be an important factor here.
CS
Právo být zapomenut vzniklo jako reakce na vývoj společností a informačních technologií. Ovšem již před unijní úpravou existovaly v některých evropských zemích právní regulace. V příspěvku se proto zabývám vývojem práva být zapomenut v členských i nečlenských státech EU a snažím se potvrdit, či vyvrátit hypotézu, že byť lze Evropské unii přisuzovat vedoucí roli v ochraně osobních dat svých občanů, vzhledem k internetovému prostředí, které nelze omezit hranicemi států, je Evropská unie v efektivním provádění práva být zapomenut limitována nečlenskými státy. Vzhledem k nemožnosti teritoriálního omezení pak řeším otázku přínosu zakotvení práva být zapomenut v unijním právu, a nikoliv v právních řádech jednotlivých členských států. K tomu je potřeba uvést i odlišné přístupy k právu na výmaz či právu být zapomenut, jelikož v některých právních řádech, primárně mimo Evropskou unii, převažuje právo veřejnosti být informován nad právem na výmaz, či právem být zapomenut. Společně s historickým vývojem a nynější situací se zaměřím na aktuální problémy vzniklé vývojem informačních technologií, na které bude třeba v budoucnu reagovat a právo být zapomenut tak čeká vývoj i v budoucnu. Důležitým faktorem zde ovšem bude i právní regulace ze stran nečlenských států EU.
PL
Obecnie problematyka ochrony danych osobowych znajduje się w centrum zainteresowania z uwagi na trwającą debatę publiczną związaną z przyszłym kształtem unijnego rozporządzenia z zakresu ochrony danych osobowych. Intensywny rozwój nowych technologii spowodował nie tylko powstanie nowej kategorii danych osobowych związanych z korzystaniem z Internetu (takich jak np. numery IP czy adresy e-mail), ale także sprawił, że dotychczasowe prawne mechanizmy ochrony danych osobowych stały się nieskuteczne i nie przystają do obecnych realiów, gdzie coraz większe znaczenie zyskuje rzeczywistość wirtualna. Niniejszy artykuł poddaje analizie dane osobowe, których istnienie sprzężone jest z pojawieniem się i rozwojem Internetu, porusza tematykę związaną z próbą wprowadzenia do systemu prawnego tzw. prawa do bycia zapomnianym, zgodnie z którym użytkownik sieci mógłby w każdym czasie domagać się definitywnego usunięcia z Internetu wszelkich danych, które go dotyczą oraz wskazuje podstawowe administracyjne środki ochrony danych osobowych.
EN
Recently, the issues related to personal data protection have received significant public attention due to the ongoing debate concerning the future form of the EU data protection legislation. The rapid development of digital technologies not only brought the new category of personal data related to online activity, such as IP or e-mail addresses, but also revealed that the binding data privacy laws have been ineffective and inadequate for regulating virtual reality. With this paper the author aims to cover the analysis of personal data closely linked to the rise and development of the world-wide web as well as to discuss the initiated enforcement of the right to be forgotten, under which Internet users may at any time request the erasure of personal data concerning them and their online activity. Moreover, the author indicates the key executive measures regarding personal data protection.
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Komparace práva být zapomenut a placených alternativ

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EN
In the European Union, the right to be forgotten is legally enshrined in the Regulation on the protection of natural persons with regard to the processing of personal data and the free movement of such data, known as the GDPR. However, this right has territorial scope only within the EU and applies to its citizens. The Internet is a global phenomenon and so is the desire of internet users to protect their personal data. However, for non-EU users who are unable to exercise the European right to be forgotten, there are alternatives in the form of paid services. This article begins by identifying paid alternatives to the right to be forgotten, examining the area of the greatest prevalence of these services, the US, and the reasons for the greatest prevalence here, and examining the principle on which these paid services operate and how they compare in success with the right to be forgotten. It also addresses the question of whether the right to be forgotten can provide any inspiration for paid alternatives. One possibility that logically presents itself is exploring the potential for reducing the incidence of the Streisand effect. The Streisand effect is an undesirable phenomenon in which an individual’s active efforts to remove personal information paradoxically bring that information into even greater notoriety, as happened in the CJEU’s Mario Costeja González v Google judgment. The second section of the article thus examines the potential for the Streisand effect to occur in paid alternatives and compares it to the right to be forgotten.
CS
V Evropské unii je legislativně zakotveno právo být zapomenut v Nařízení o ochraně fyzických osob v souvislosti se zpracováním osobních údajů a o volném pohybu těchto údajů, známém jako GDPR. Toto právo však má územní působnost pouze na území EU a platí pro její občany. Internet je ovšem celosvětový fenomén, stejně tak touha uživatelů internetu po ochraně svých osobních údajů. Pro uživatele mimo EU, kteří nemohou uplatnit evropské právo být zapomenut, však existují alternativy v podobě placených služeb. Článek na svém počátku identifikuje placené alternativy k právu být zapomenut, zabývá se oblastí největšího výskytu těchto služeb, což jsou USA, a důvody největšího výskytu právě zde a zkoumá, na jakém principu tyto placené služby fungují a jak jsou úspěšné v porovnání s právem být zapomenut. Zároveň se zabývá otázkou, zda se právo být zapomenut může u placených alternativ něčím inspirovat a jednou z možností, která se logicky nabízí, je zkoumání snížení potenciálu výskytu efektu Streisandové. Efekt Streisandové je nežádoucí jev, při kterém fyzická osoba svou aktivní snahou o odstranění osobních informací tyto informace paradoxně uvede v ještě větší známost, což se stalo v rozsudku ESD Mario Costeja Gonzáles v. Google. Druhá kapitola článku tak zkoumá potenciál výskytu efektu Streisandové u placených alternativ a komparuje jej s právem být zapomenut.
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