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EN
The current legal regulations regarding property and animals that have been found calls for changes of both legal and system nature. The binding rules and proceedings related to stray animals are especially unsatisfying. The rule that regulations on property items, including those found, should be applied also to animals results in excessive doubts, often hard to resolve, practical and theoretical alike. After all, in case of animals, humanitarian considerations should prevail to civil and legal aspects. At the same time, in practice it is very difficult to find the owner of a found animal, because there is no obligation to tag animals. As a result animals – until they are given to new owners – are maintained in animal shelters at the cost of local self-governments. This incurs substantial expenditures from public funds, and is not beneficial to animals as such.
PL
Celem artykułu jest przedstawienie istoty i wpływu zasad oznaczenia przedsiębiorcy w aspekcie znaku towarowego na funkcjonowanie przedsiębiorstwa. Współczesny rozwój gospodarczy oraz wzrastająca konkurencyjność miedzy pod-miotami gospodarczymi powodują, że znaki towarowe odgrywają ogromną rolę w ich działalności. Znaki towarowe w obrocie gospodarczym spełniają trzy zasadnicze funkcje - oznaczenia pochodzenia towaru czy usługi, gwarancyjną i reklamową. Są fundamentalnym elementem promocji i strategii tworzenia wizerunku, zarówno przedsiębiorstwa, jak i produkowanych towarów lub oferowanych usług. W niniej-szej dysertacji jako przykład chronionego znaku towarowego w formie nazwy i jedno-cześnie marki Autorka przedstawiła firmę podlaską ADAMPOL SA, której przedmiotem działalności gospodarczej są usługi logistyczne
EN
The aim of the article is to present the essence of the principles and determi-nation of an entrepreneur in terms of the trademark on the functioning of the com-pany. Modern economic development and increasing competitiveness among busi-nesses, make trademarks play a huge role in their business. Trademarks in business transactions fulfill three basic functions: the designation of origin of the goods or services, warranty and advertising. They are a fundamental part of the promotion strategy and creating the image of both the company and manufactured goods or services offered. In this dissertation, as an example of a protected trademark in the form of the name and brand at the same time, the author presented the company from Podlasie - ADAMPOL SA, which subject of economic activity is logistics services.
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