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Kultura konsumpcji

100%

Dziura M.

Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

2009-2010

vol. 5-6

issue 2 Ekonomia

271-286

We live in a society and culture of consumption. What are the characteristics of this culture? What has contributed to its formation? In what way does it influence people? These are the main questions tried to be answered in the article Culture of consumption. The culture of consumption is the culture of ordinariness. It lures and attracts crowds in many ways. It is light, simple, pleasant and a little bit infantile. It does not demand any effort, absorbtion or preparation. The aim of the culture of consumption is buying, using and dispensing goods that satiate people’s wishes. The culture of consumption advocates material and hedonistic values. The culture of ordinariness is subject to the rule of the market. It is not the producer who imposes products but the consumer who decides through his individual choices, on the producer’s success. Such culture creates changes in social life. Social inequalities and identity problems occur. An individual is alone in its consumption and is deprived of durable social bond. Consumption determines the place in a social structure, it defines group identities and it creates the sense of self value. The culture of consumption forms a man and a man expresses his needs and wishes in this culture.

Evolution of male self-expression. The socio-economic phenomenon as seen in Japanese men’s fashion magazines

72%

OSTRZEWSKI M. K., NOWAK W.

Economic and Environmental Studies

2018

vol. 18

issue 1

211-248

Visual aesthetics represented in Western media by the name of “Japanese style”, is presented from the point of view of women’s fashion, especially in the realm of pop-culture. The resources available for non-Japanese reader rarely raise the subject of Japanese men’s fashion in the context of giving voice to self-expression by means of style and clothing. The aim of this paper is to supplement the information on the socio-economic correlation between the Japanese economy, fashion market, and self-expression of Japanese men, including their views on masculinity and gender, based on the profile of Japanese men’s fashion magazines readers. The paper presents six different fashion styles indigenous to metropolitan Japan, their characteristics, background and development, emphasizing the connections to certain lifestyle and socio-economic occurrences, resulting in an emergence of a new pattern in masculinity – the herbivorous man, whose requirements and needs are analyzed considering his status in the consumer market and society.

Znana z mediów estetyka wizerunku, określana mianem „japońskiego stylu”, na Zachodzie koncentruje się w głównej mierze na płci żeńskiej. W zachodniej literaturze niewiele treści traktuje natomiast o japońskim mężczyźnie w kontekście jego podejścia wobec świadomego wizerunku. Celem tego artykułu jest uzupełnienie informacji na temat społeczno-ekonomicznej korelacji między japońską gospodarką, rynkiem mody a ewolucją wizerunku japońskiego mężczyzny, w tym jego poglądem na męskość i płeć, w oparciu o profil japońskich magazynów męskich o modzie. W artykule przedstawiono sześć różnych stylów mody charakterystycznych dla metropolii w Japonii, ich cechy, tło i rozwój, podkreślając związki z pewnym stylem życia i wydarzeniami społeczno-gospodarczymi, czego wynikiem jest pojawienie się nowego wzoru męskości sōshoku danshi. Wymagania i potrzeby dotyczące tego wzoru są analizowane, biorąc pod uwagę jego status na rynku konsumenckim i w społeczeństwie.

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1 Economic and Environmental Studies

1 Roczniki Wydziału Nauk Prawnych i Ekonomicznych KUL

1 Dziura M.

1 NOWAK W.

1 OSTRZEWSKI M. K.

1 2018

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Kultura konsumpcji

Evolution of male self-expression. The socio-economic phenomenon as seen in Japanese men’s fashion magazines