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EN
Background Job satisfaction is one of the key factors related to the work efficiency of nursing staff. Its level may affect the degree of the professional’s commitment to work and effectiveness in performing their professional tasks. For a modern organisation, job satisfaction is associated with a number of benefits for both the employee and the employer. Job satisfaction of nurses is extremely important due to their professional tasks being related to the care of patients. Nurses with low levels of job satisfaction may have less capabilities to provide high quality care and thus maintain a high level of patient satisfaction. Material and Methods This was a cross-sectional observational study which included 302 people practising the profession of a nurse and employed in a hospital during the COVID-19 pandemic. The level of job satisfaction was assessed using the Minnesota Satisfaction Questionnaire (MSQ), which was preceded by questions characterising the research group. The questionnaire was delivered to the respondents in electronic form. Results The respondents obtained an average result in terms of the level of job satisfaction (M±SD 58.53±11.42). The highest rated area was the chance to do something good for other people (M±SD 3.85±0.87), and the lowest rated areas included: the method of work evaluation and the remuneration system (M±SD 2.24±0.74), the chances for advancement (M±SD 2.38±0.94) and the chance to take up senior positions (M±SD 2.39±0.88) as well as the number of tasks to be performed during the working day (M±SD 2.40±0.86). Conclusions In this study, average values of the level of job satisfaction were obtained. A higher level of job satisfaction was shown by those employed in a non-infectious hospital and those with higher monthly earnings. Employers’ policy should focus on improving working conditions, the remuneration system and promotion opportunities.
PL
W artykule przybliżono stan i trendy procesu rozwoju digitalizacji rynku oraz scharakteryzowano istotę i cechy digitalnego klienta. Następnie przedstawiono wpływ i skutki digitalizacji na prowadzenie współczesnych badań marketingowych oraz skalę badań digitalnych konsumentów i zasygnalizowano wiążące się z tym problemy, takie jak: wartość, wiarygodność informacji oraz reprezentatywność wyników badań w kontekście rewolucji big data. W końcowym fragmencie artykułu przedstawiono możliwości badania satysfakcji klientów w sieci internetowej wykorzystujące własny oraz cudzy potencjał do akumulacji opinii. Artykuł ma charakter koncepcyjny.
EN
The paper presents the status and trends of the market digitisation development process and describes the nature and characteristics of the digital customer. Then it presents the influence and consequences of digitisation upon conducting contemporary marketing surveys and the scale of digital consumer survey; it also mentions the related problems such as value, information reliability and the survey results representative character in the big data revolution context. The final piece of the article presents the capabilities of customer satisfaction survey on the Internet, using one’s own and a third party’s potential to accumulate opinions. The paper is conceptual by nature.
RU
В статье приблизили состояние и тенденции процесса развития оцифровки рынка, а также дали характеристику сути и свойств цифрового клиента. Затем представили влияние и последствия оцифровки на осуществление современных маркетинговых исследований и масштаб обследования цифровых потребителей, а также указали связанные с этим проблемы, такие как ценность и достоверность информации и представительность результатов изучения в контексте революции больших данных. В последней части статьи пред- ставили возможности изучения удовлетворенности клиентов в интернете, используя собственный и чужой потенциал для накопления мнений. Статья имеет концептуальный характер.
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