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Rhetorical Aspects of Popular Science

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Załęska M., University of Warsaw F. o. M. L., maria.m.zaleska@gmail.com
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2016
|
vol. 35
|
issue 5
EN
After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, dispositio and elocutio. The popular science texts tend to present knowledge in anthropocentric terms, showing the relevance of the message to the recipients’ everyday lives. They turn out to be shorter than genuine scientific texts, and this is achieved, in part, by eliminating information about the methodologies used. The user-friendly vocabulary offers the audience a sense of familiarity with the presented topic, which is, however, different from in-depth specialist knowledge.
2
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Rhetorical Aspects of Popular Science

100%
Załęska M.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2016
|
vol. 35
|
issue 5
31-42
EN
After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, dispositio and elocutio. The popular science texts tend to present knowledge in anthropocentric terms, showing the relevance of the message to the recipients’ everyday lives. They turn out to be shorter than genuine scientific texts, and this is achieved, in part, by eliminating information about the methodologies used. The user-friendly vocabulary offers the audience a sense of familiarity with the presented topic, which is, however, different from in-depth specialist knowledge.
3
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Retoryczne aspekty popularyzacji naukowej

100%
Załęska M., Uniwersytet Warszawski W. N., Maria Załęska – zajmuje się zagadnieniami komunikowania wiedzy w dyskursie akademickim w. p. z. d. p., maria.m.zaleska@gmail.com
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2016
|
vol. 31
|
issue 1
EN
After having distinguished the two main contexts for the transmission of knowledge – the esoteric and exoteric – the paper offers a systematic comparison between scientific and popular science texts in terms of inventio, dispositio and elocutio. The popular science texts tend to present knowledge in anthropocentric terms, showing the relevance of the message to the recipients’ everyday lives. They turn out to be shorter than genuine scientific texts, and this is achieved, among others, by eliminating information about the methodologies used. The user-friendly vocabulary offers the audience a sense of familiarity with the presented topic, which is, however, different from in-depth specialist knowledge.
4
Publication available in full text mode
Content available

Rhetorical Styles in Knowledge Communication

58%
Załęska M.
Acta Universitatis Lodziensis. Folia Litteraria Polonica
|
2019
|
vol. 54
|
issue 3
67-80
PL
W artykule zastosowano retoryczną koncepcję trzech stylów, aby objaśnić pewne praktyki komunikacyjne w dyskursie akademickim. Wykorzystując zasoby perswazyjne stylu niskiego, autorzy skupiają się na retorycznym celu docere/probare, tj. nauczać/dowodzić. Ascetyczna rzeczowość stylu niskiego sugeruje czytelnikom, jakoby stylu w ogóle nie było, przekonując ich, że treść odzwierciedla rzeczywistość bez jakiegokolwiek retorycznego zapośredniczenia. Wybierając perswazyjne środki stylu średniego, badacze łączą cele epistemiczne i estetyczne, starając się osiągnąć retoryczny cel delectare, tj. zachwycać. Zajmujący styl pomaga wciągnąć czytelników w złożoną intelektualnie problematykę. Styl wysoki ułatwia osiągnięcie retorycznego celu movere, tj. poruszać, skłaniać do działania. Służy on do przedstawienia treści naukowych jako informacji użytecznych w podejmowaniu decyzji w życiu konkretnego czytelnika, zatem bywa wykorzystywany przez zaangażowanych naukowców i intelektualistów.
EN
The author of the article applied the rhetorical framework of three styles (genera dicendi) to highlight some of the communicative practices employed in academic discourse. By utilising the persuasive resources of the plain style, authors focus on the rhetorical purpose of docere/probare, i.e. to teach/to prove. The sober matter-of-factness of the plain style suggests to readers that there is no style at all, convincing them that the content reflects reality without any rhetorical mediation. In choosing the persuasive means of the middle style, researchers combine epistemic and aesthetic goals, trying to reach the rhetoric purpose of delectare, i.e. to delight. An engaging style helps them draw readers into intellectually complex issues. The grand style facilitates the reaching of the rhetorical purpose of movere, i.e. to move or induce action. It serves to present science as a helpful resource for readers to make decisions in their lives, hence it is likely to be used by engaged scholars and public intellectuals.
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