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The Relationship Between State Self-Objectification and Body Image in Mid-Adolescence: A Mediative Role of Self-Esteem

100%
Mirucka B., Kisielewska M.
Roczniki Psychologiczne
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2021
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vol. 24
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issue 1
5-22
EN
This paper investigates the impact of state self-objectification on body image and tests the role of self-esteem in this relationship. The study group consisted of 136 adolescents from a junior high school in Poland, aged 14 to 16 years: 65 boys (Mage = 15; SD = 0.79) and 71 girls (Mage = 14.93; SD = 0.82). Both age groups were relatively homogeneous in terms of demography and BMI. The study consisted of three phases. First, the participants completed demographic measures assessing demographic variables, body image, and self-esteem. The second phase was conducted one week later to induce a temporary state of self-objectification by means of a magnifying mirror. The third phase followed a ten-minute experimental exposure by filling in the Self-Objectification State Questionnaire. A mediation analysis was performed separately in both adolescent groups, according to the approach proposed by Hayes and Preacher (2014). Self-esteem mediated significantly the relationship between state self-objectification and body image. In the group of girls the mediation model produced a complete effect, whereas in the group of boys the mediation effect was partial.
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Is Body Surveillance Trivial? A Model of Body Dissatisfaction in Women based on the Sociocultural Model, Self-Determination Theory and Objectification Theory

86%
Polish Psychological Bulletin
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2023
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vol. 54
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issue 1
3
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“How Dirty Boys Get Clean” – on sexual objectification of women in advertising before and after #metoo era

72%
Matysiak A.
Językoznawstwo
|
2024
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vol. 20
|
issue 1
235-256
PL
Sposób przedstawiania kobiet w branży reklamowej stanowi temat gorącej debaty od przeszło czterech dekad. Reklamodawcy na całym świecie są konsekwentnie oskarżani o utrwalanie niewłaściwych i poniżających stereotypów kobiet, dotyczących między innymi ich ciał oraz narzucania im przypisanych ról w społeczeństwie zdominowanym przez mężczyzn. Chociaż w ostatnich latach  świadomość społeczna na temat takich szkodliwych praktyk wzrasta wraz z pojawieniem się ruchu #metoo, a także dzięki niektórym znanym markom promującym koncepcję wzmocnienia pozycji kobiet – do znaczącego postępu w kierunku przedstawiania kobiet w sposób szanujący ich godność i unikający sprowadzania ich do obiektów seksualnych nadal jeszcze czeka nas długa droga. Głównym celem niniejszego artykułu jest analiza reprezentacji kobiet w wybranych  reklamach na przestrzeni dwóch minionych dekad oraz próba ustalenia czy – a jeśli tak, to w jaki sposób i w jakim stopniu – w ostatnich latach nastąpiły jakiekolwiek zmiany w tym aspekcie. Ponadto artykuł ma na celu przedyskutowanie możliwych implikacji seksualizacji we współczesnej reklamie, ze szczególnym uwzględnieniem potencjalnego przejścia od uprzedmiotowienia seksualnego do subiektywizacji seksualnej.
EN
The portrayal of women in the advertising industry has been a topic of ongoing debate for over four decades. Advertisers worldwide have been consistently accused of perpetuating inappropriate and degrading stereotypes of women, including their bodies and their perceived roles in a male-dominated society. Although recent years have seen increased public awareness of such harmful practices, with #metoo movement and some prominent brands promoting the concept of women’s empowerment, significant progress towards portraying women in a manner that respects their dignity and avoids reducing them to sexual objects still remains rather elusive. The primary objective of this paper is to analyse the representation of women in selected printed advertisements from the past two decades of advertising and determine whether there has been any significant shift in recent years. Additionally, the paper seeks to examine the possible implications of sexual objectification in contemporary advertising, with a particular focus on the potential transition from sexual objectification to sexual subjectification.
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