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1

Truth in Sport

100%
Michaluk T.
Physical Culture and Sport. Studies and Research
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2009
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vol. 46
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issue 1
50-57
EN
The classical definition of truth, as the correspondence of something we can call facts and our image of them, applies to discussing those sports where a result is established by simple and unequivocal evaluation, based on sensory perceptions. In the most popular athletic contests, we do not perceive who wins, but we know the result of a measurement, which is later interpreted as the victory or taking a further place. The reading of a measuring device only represents the result, which does not mean that it really is the result. We do not know the real result; by reading the digits on the screen, we already read a sign. Subsequently, it can be interpreted as the sign of victory. We assume that by improving our measuring methods we approach the true representation of the results. It would be, however, naive, to claim that this process will lead to the measurement ceasing to represent and starting to be the represented object, unmediated through any signs. Therefore, apart from the classical conception of truth, we can define truth in sport semiotically as representation, and subsequently interpretation, of a sporting event, performed by the referees and spectators. In this definition truth is sanctioned by the referee's decision, not necessarily based on facts.Some professional sports can be compared to science. A scientific experiment must observe strictly defined conditions and take into account factors valid for its course and results. The conditions of a "sporting experiment" are strictly defined and their correctness is guarded by men and machines. In science, the discovery of a falsehood disqualifies a given "scientific event"; in sport a mistake or breaking the rules can become a controversial decision or a refereeing mistake, and usually are not changed or reviewed, turning into the "truth of sport".
2
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Семиотическая сущность невербального эмоционально кода и специфика его номинации (на материале славянских языков)

100%
Kalimullina L.
Przegląd Wschodnioeuropejski
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2013
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vol. 4
533-545
EN
The article deals with the main problems of correlation of the verbal and non-verbal codes from the semiotic point of view. The author differentiates several groups of the non-verbal components according to the relationship of their content and form and argues the priority of the verbal or non-verbal codes in the process of expression of the inner states. Special attention is paid to investigation of the lexemes and idioms which denote a non-verbal manifestation of such basic emotions as joy, sorrow, fear, anger, astonishment, etc., in the Russian, Bulgarian, Polish and Czech languages.
3
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Getrennt oder zusammen? Isolation und Interaktion von Sprache und Bild in der Printwerbung

100%
Opiłowski R.
Annales Neophilologiarum
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2012
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issue 6
125-150
EN
Press and outdoor advertising utilizes in its semiotic multimodality two main codes: language and picture which are applied in advertising texts in different proportions, depending on product, advertising strategy and target group. Analysing German examples this article aims to present communicative, pragmatic and system determinants of advertising which is created only by using picture or text. However, the inter-action between language and picture generates a broader spectrum of forms and functions which are assigned to five main categories. These categories indicate less prototypal interactions of language and picture like commenting of a picture, illustrating of a language, mono-semantization of a picture, ambiguity of a language and mutual determination.
PL
Reklama prasowa i zewnętrzna posługuje się w swojej semiotycznej mulimodalności dwoma kodami centralnymi: językiem i obrazem. Teksty reklamowe posiadają w zależności od samego produktu, strategii reklamowej czy też grupy docelowej różne proporcje użycia języka i obrazu. Na odpowiednich przykładach reklamy niemieckojęzycznej zostają przedstawione komunikatywne, pragmatyczne i systemowe uwarunkowania reklamy, która jest kształtowana tylko za pomocą obrazu lub za pomocą tekstu. Znacznie szersze spektrum form i funkcji wyłania się z interakcji języka i obrazu. Tworzą one pięć nadrzędnych kategorii, które dopuszczają mniej prototypowe interakcje języka i obrazu. W tych kategoriach znajdują się relacje komentowania obrazu, ilustrowania języka, monosemantyzacji obrazu, wieloznaczności językowej oraz wzajemnej determinacji.
4
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Tanec v literární tvorbě Boženy Němcové: fikce, nebo fakta?

88%
Stavělová D.
Český lid: etnologický časopis (Český lid: Ethnological journal)
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2012
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vol. 99
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issue 3
259-279
EN
Even a cursory reading of the fiction work of Božena Němcová reveals frequent mentions of dance. The scenes often take place during dancing. The dancing assumes the role of the image in which the important moments of the plot structure are integrated. The patterns of behavior emerge during the dance that turn into testimonies of collectively shared reality. Therefore, the question arises on the sense of these reflections of the dance. Can they serve as a source of information on the dance practices of the time dance, or are they only a product of a literary fiction? This also provokes considerations as for the motivations for depicting the folk dance tradition and what else it reveals about the mutual relations in a given socio-cultural milieu. The article will consider if the dance situation can be considered as a literary device and if the description of the manifestations of folk dance culture could be understood as responding to the contemporaneous interest in traditional village culture as embodiment of positive values, as it reflected in the works of the so called village realists of the second half of the nineteenth century.
5

Kultura w afekcie — „semiotyczność” estetycznego doświadczenia

63%
Dobrowolski R.
Prace Kulturoznawcze
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2017
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vol. 21
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issue 4
79-93
EN
Art enables us to access these aspects of culture that escape its abstract discourse. Aesthetic experience reveals culture’s subconscious affective motifs. It is particularly evident from the psychoanalytical interpretation’s standpoint (Kristeva, Lacan), in which the logics of signifiers reveals its connections with aesthetic and psychosomatic sphere of drive. In this way this linguistically oriented theory of culture runs a chance of transcending its own significant limitations and has an opportunity to open up to something which is other, which can never be fully tamed in this aesthetic discipline.
6
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Marketing Semiotics in Digital Games: Myth’s Analysis in The Walking Dead and Heavy Rain

63%
Jukić D.
|
2021
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vol. 4
|
issue 2
4-30
EN
The paper analyses the significance of the role of parenting and guardianship in the digital games The Walking Dead and Heavy Rain. The aim is to present, analyse and explain the phenomenon of myth, mythical structures in digital games, culture, and brand identity. R. Barthes’ semiotic theory was used, which analyses constructs through denotation, connotation, and myth. The units of research analysis are scenes from the games that will be presented, described, interpreted, and understood by deconstruction analysis. In the first part, the phenomenon of myth is theoretically elaborated, and then the mythic structure in digital games is analysed. The focus is on myth as a phenomenon, which from a pedagogical point of view, shows the role of parenting and guardianship. Also, the analysis of the connotative sign shows the influence of the media on digital culture, but also on the creation of elements of brand identity of digital games. We will confirm these theses by analysing the content of the mythical structure. The unit of analysis is the mise-en-scène and refers to everything that interacts with the digital game and the player. The central concept is a semiotic analysis of the psychological concept of fidelity that is connected to the model of brand identity through the model of attachment. Finally, through a semiotic analysis of the attachment construct, the attachment construct from the aspect of brand identity is also presented. The brand was observed according to J. N. Kapferer’s theory and analysed at the message and sign level. The contribution of this study is manifested in an interdisciplinary approach to work through marketing, psychology, pedagogy, media theory and semiotics.
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Małopolska - produkt zakodowany

51%
Wiącek E., Wrona T.
Turystyka Kulturowa
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2014
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issue 3
39-70
EN
The aim of this article is the analysis of discourse on the region from the semiotic perspective and using the theory of marketing. We assume that the region is established and experienced by its representations. We consider these representations as a maps of meanings and simultaneously as a maps of social-cultural reality. We are going to examine what kind of sign systems organized according to certain codes consists the sum of the maps constituting the semiotic map of Małopolska. Relating to the Stuart Hall’s theory of encoding and decoding we aim to answer the following questions: - which of these codes are dominating? - if it is possible to distinguish the oppositional codes? - how the semiotic map of the region is influenced by the politics of representation? - which values are promoted by the logo of Małopolska and by the promotional companies of the region?
PL
Celem artykułu jest analiza dyskursu o regionie z perspektywy semiotycznej oraz z perspektywy teorii marketingu. Region jest ustanawiany i doświadczany przez jego reprezentacje, przez formy dyskursywne. Postrzegamy je jako mapy znaczeń, które są zarazem mapami rzeczywistości społeczno-kulturowej. Tekst stanowi próbę zbadania, jakie systemy znakowe zorganizowane według określonych kodów konstytuują semiotyczną mapę Małopolski. Interesuje nas odpowiedź na pytania: które z kodów są dominujące? Czy istnieją kody wobec nich opozycyjne? W jaki sposób na semiotyczną mapę regionu wpływa polityka reprezentacji? Jakie wartości komunikuje logo Małopolski i promujące ją kampanie?
8
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Wiederholungsfiguren in der Übersetzung Figures of repetition in translation

45%
Pieczyńska-Sulik A.
Investigationes Linguisticae
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2018
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vol. 40
43-52
EN
This article aims to look at the problems of translating of the figures of repetition present in texts. Based on Lotman's distinction between the primary and secondary modeling system the value of repetitions in text will depend on the assignment to either one of the systems. Only in the second case will the repetitions not be blamed for redundancy, but recognized as legitimate artistic means. Whether on the phonological, morphological, syntactic or lexical level, the semiotic perspective turns out to be useful, both in terms of repetitions as well as the translation process.
PL
Artykuł ma na celu przyjrzenie się problemom przekładu figur powtórzenia obecnych w tekstach. W oparciu o łotmanowskie rozróżnienie między pierwotnym i sekundarnym systemem modelującym wartość powtórzeń w tekście zależeć będzie od przyporządkowania do jednego z systemów. Tylko w drugim przypadku powtórzenia nie zostaną obciążone winą redundancji, lecz mają szansę zyskać uznanie jako pełnoprawne środki artystyczne. Czy to na płaszczyźnie fonologicznej, morfologicznej, składniowej czy leksykalnej przydatnym okazuje się perspektywa semiotyczna, zarówno w odniesieniu do samych powtórzeń, jak również procesu przekładu.
9
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The principle of transparency of the sign. Leon Koj’s point of view

32%
Dębowski J.
Filozofia i Nauka
|
2020
|
vol. 8
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