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EN
The aim of the paper is to present forms of shortening the food chain, which are being supported in the Rural Development Program 2014-2020 and to determine whether the legal conditions to obtain the financial support are consistent with the legislation, especially with the amended regulations on direct sales. Four actions („Help to start a business for the development of small farms”, „Support for investment in agricultural holdings”, „Support for investments in processing and marketing,” „Help in start-up investments for young farmers”) are intended for farmers for investments related to agricultural processing and preparation for the sale, without the obligation to register a business, fitting into the content of the amended Art. 3 of Law on Freedom of Economic Activity. „Creating groups and producers’ organizations”, „Cooperation”, „Leader”, are aimed at integrating stakeholders in the food chain, strengthen the position of the agricultural producer in the food chain and contribute to building a local food system. On this basis there is a chance that the short chains and local food production will become more significant in the food system in Poland.
EN
The legal status of farmers involved in food marketing is not determined by the EU legislator, however, EU policy encourages farmers’ participation in short food supply chains. The article aims to determine whether a farmer selling his products, both processed and unprocessed is subject to a favourable legal regime intended for the agricultural sector, or whether this activity qualifies him as a commercial entrepreneur. The legislation of three EU Member States and the law of the USA were subject to a comparative legal analysis, based on the dogmatic method. The study found that under the EU Member States’ law, farmers involved in short food supply chains are granted a privileged agricultural status, which certainly strengthens their market position in competition with food businesses and big retailers and is an incentive to undertake and conduct the activity of agri-food marketing. In turn, under American law, agricultural activity and direct marketing are economic activities that cause farmers to operate within a business as an entrepreneur. The main tool to support the participation of US farmers in short food supply chains is financial programmes offering incentives to direct marketing. It was concluded that the systemic legal solutions, as in the presented legislation of the EU countries, in contrast to aid programmes, provides farmers with favourable conditions in the long term, without additional bureaucracy and the need to fill out documents and applications, thus giving them a sense of confidence and stability in engaging in food direct marketing.
EN
The aim of the study was to identify factors determining farms’ decision to produce and sell products obtained from animals of native breeds in short food supply chains. The empirical material was the result of a survey carried out in 2017. The direct interview method was used to collect information. The research sample included 144 farms keeping animals of native breeds of cattle, sheep and pigs. The spatial scope of the research covered three provinces of south-eastern Poland. The group of factors positively stimulating the development of food sales in short supply chains includes the knowledge and skills of breeders and the expected demand for products from the farms. In turn, the group of factors constituting obstacles and causing farms not to undertake this activity is connected with the necessary amount of work input, the need to develop a marketing concept for this activity and to create an appropriate image on the market, as well as veterinary, sanitary and tax regulations.
PL
Celem badań była identyfikacja czynników determinujących podejmowanie przez gospodarstwa decyzji o wytwarzaniu i sprzedaży produktów pozyskanych ze zwierząt ras rodzimych w krótkich łańcuchach dostaw żywności. Materiał empiryczny stanowiły wyniki badań przeprowadzonych w 2017 r., w których wykorzystano metodę wywiadu bezpośredniego. Próba objęła 144 gospodarstwa utrzymujące zwierzęta ras rodzimych, takich jak bydło, owce i świnie. Zakres przestrzenny badań obejmował trzy województwa Polski południowo-wschodniej. Do czynników pozytywnie stymulujących rozwój sprzedaży żywności w krótkich łańcuchach dostaw należą posiadana przez hodowców wiedza i umiejętności oraz popyt na produkty pochodzące z gospodarstw. Do grupy czynników powodujących, że gospodarstwa nie podejmują tej działalności, zaliczono nakłady pracy własnej, potrzebę opracowania koncepcji marketingowej dla tej działalności i wykreowanie odpowiedniego wizerunku na rynku, a także przepisy weterynaryjne, sanitarne oraz podatkowe.
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