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Metrolingualism in Prague: The Adaptation and Management of Multilingualism in a Multiethnic Bakery Shop

100%
Park M.
Studie z aplikované lingvistiky - Studies in Applied Linguistics
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2022
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vol. 13
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issue 2
99-122
EN
The aim of this paper is to shed light on how ordinary language users in a globalized city adapt to and manage their multilingual situations in which diverse communicative problems occur. The subject of this study is a multiethnic bakery shop in Prague. Various languages, such as English, Czech, Korean and Chinese are used as a means of everyday interaction between the owners and customers in the shop. Language Management Theory (Jernudd & Neustupný, 1987; Neustupný & Nekvapil, 2003) will be employed as a theoretical framework in order to understand and analyze the following research questions: 1) how do the owners of a multiethnic bakery shop adapt to their multilingual situation?, 2) how do the owners of a multiethnic bakery shop manage their language use during the work? Simple management (on the micro-level) and organized management (on the macro-level) will be analyzed based on the data gathered from observations, recordings, language biography interviews, and follow-up interviews by the author. This paper will illuminate how socio-economic, communicative and linguistic management are intertwined and what consequences may follow after implementing the adjustment plan.
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Přechylování příjmení v češtině jako případ jazykového managementu

72%
Kopecký J.
Slovo a slovesnost: časopis pro otázky teorie a kultury jazyka (Slovo a slovesnost: A journal for the theory of language and language cultivation)
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2014
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vol. 75
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issue 4
271-294
EN
The aim of the present study is to analyse the organized and simple management of the derivation of feminine counterparts from masculine surnames in Czech on the basis of Language Management Theory (LMT). Two aspects of this issue arouse controversies: 1) the use of the masculine forms of surnames instead of feminine derivatives by some Czech women; 2) the legal regulation of surname usage, which allows women to register the masculine forms of surnames only under specific conditions. On the macro-level, the activities of linguistic institutions, register offices and lawmakers are analysed, with special focus on a bill concerning registries, names and surnames, proposed by a group of senators, which would implement the liberalization of the female surname registration. The bill was ultimately rejected by the Czech senate. On the micro-level, online discussions concerned with feminine surnames and related legal aspects are examined, focusing on participants’ noting and evaluation. Different standpoints, argumentation and language ideologies behind the employed arguments are presented. Some theoretical problems of LMT are also discussed, such as the cooperation of different participants during a single language management act, various forms of noting, or the language management approach to legislative processes.
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