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Językowe strategie oddziaływania perswazyjnego w czasopismach młodzieżowych

100%
Skowrońska M.
Stylistyka
|
2010
|
vol. 19
303-312
EN
The aniele presents linguistic strategies of persuasive influence in youth magazines. Persuasive methods employed by teenage magazi les are based on social influence mechanisms. Their form and course were adapted to the specifics of communication in the press medium and to the characteristics of the target reader. These magazines use the rules of social influence, which are the most effective tools o f persuasion, the presence of which the teenager will neither ąuestion nor reject. These methods avoid direct pressure, using willingly morę subtle persuasive mechani >ms. They work via the rule of authority, the rule of social proof, the rule o f scarcty combined with the rule o f liking, thanks to which the methods address the teenager’s needs, transferring those attitudes, opinions and value Systems, which are to be imprinted and accepted.
2
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Information Policy of Poland in Terms of Identifying Information Hazards Determining the Loss of the State’s Image as Perceived by International Opinion

51%
Wiśnicki J.
Athenaeum. Polskie Studia Politologiczne
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2022
|
vol. 75
177-194
PL
W artykule podjęta została próba zidentyfikowania zagrożeń informacyjnych Polski w kontekście zagrożeń determinujących utratę wizerunku państwa w opinii międzynarodowej. Jednocześnie wskazano na metamorfozę związaną z uwarunkowaniami charakterystycznymi dla operacji wpływu społecznego. Uwypuklono wpływ tendencji w budowaniu narodowego i międzynarodowego bezpieczeństwa, będących determinantami zagrożeń społecznych. W treści artykułu znaczące miejsce zajmuje analiza tworzenia się zagrożeń informacyjnych w Polsce w latach 2016–2021, ich rozpowszechnianie i rezonowanie. Zaprezentowane zostały wpływ i rola mediów masowych na kształtowanie świadomości, co pozwoliło odsłonić mechanizmy kreowania opinii publicznej.
EN
The article attempts to identify information hazards to Poland in the context of hazards determining the loss of the state’s image as perceived by international opinion, indicating the metamorphosis associated with conditions characteristic for the social influence operations. The impact of tendencies in building of the national and international security, being determinants for social hazards, was emphasised. An analysis of development of information hazards, their dissemination and resonance in Poland in the period between 2016 and 2021, forms a prominent part of the article. The influence and the role of mass media in shaping of awareness were presented, revealing mechanisms for creating the public opinion.
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