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EN
The time perspective has been the subject of various studies aimed at understanding human behavior.Our goal was to extend the growing literature in this field by studying the role of time perspectives in shaping online behavior among digital natives. 569 digital natives at the tertiary education level completed self-report forms assessing two major processes: time perspectives and online behavior. Adverse time-perspective biases were found to be related to rude, harsh, and distrustful online behavior. Present-oriented people displayed a high amount of online activity, while future-oriented ones showed a more functional approach to Internet use. Pastpositive and past-negative orientations occurred concomitantly with different levels of affability online. We discuss the findings and their limitations, along with suggestions for future research in this field. As it is possible to modify time perspectives, this study may contribute to the development of methods aimed at preventing undesirable online behavior and improving individuals’ well-being.
Communication Today
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2024
|
vol. 15
|
issue 1
4-15
EN
The general perception is that the COVID-19 pandemic led to significant shifts in social media usage patterns, resulting in increased Internet traffic for communication purposes. This study analyses the use of social media and television by the Romanian population before (in 2018), during (in 2020), and after (in 2023) the COVID-19 lockdown. The results indicate that during and after the lockdown, the most frequently used social networking sites and mobile apps in Romania were Facebook and WhatsApp. TikTok experienced a significant increase in user registrations, surpassing Instagram. Despite the presumption that TV lost market share compared to the Internet, television not only remained the most utilised medium, but TV consumption increased during and after the pandemic. The data was collected by the media agency Dentsu Romania, combining information obtained from BRAT (Biroul Român de Audit Transmedia) and Dentsu Romania, based on a collection methodology involving online and face-to-face interviews, on a representative sample of the Romanian population. BRAT and Dentsu Romania media consumption data was cross-referenced with information on consumption behaviour monitored through people meters by ARMA (Asociația Română pentru Măsurarea Audiențelor).
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