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Social business – a conceptual framework

100%
Buchnowska D.
Informatyka Ekonomiczna
|
2013
|
issue 4(30)
44-54
EN
The staggering growth of social media is capturing significant business attention. Managers are keenly aware that social media offers organizations the opportunity to join a conversation with millions of customers and prospective customers around the globe at any time. Social network services are increasingly being used to collect the data that can be leverage to enhance the customer experience and develop new products and services. But social media offers far greater opportunities for organizations. The article presents the concept of social business. This term refers to companies which utilize social media tools across all functional areas. The paper shows the areas of social media application and the benefits that an organization can achieve by applying social media tools.
2

The Prospects for Consumer-Oriented Social Media

88%
Clarke R.
Organizacija
|
2014
|
vol. 47
|
issue 4
219-230
EN
Background and Purpose: The term ‘social media’ refers to a cluster of applications and online services that support human interaction and content broadcasting and sharing. Current services are isolated islands or ‘walled gardens’, and are based on a business model that is highly exploitative of individuals and their data. Design/Methodology/Approach: Surveys of the refereed literature have been undertaken on several occasions during the period 2012-13. Reviews were conducted of social media services that are reasonably described as ‘consumer-oriented’. Media reports on those services were uncovered. The available information was then subjected to analysis, including reflection based on prior research conducted by the author. Results: Required characteristics of consumer-oriented social media, and barriers to emergence and adoption of such services were identified. That provided a basis for proposing means to overcome those barriers. Key impediments to the emergence of such services were identified, and means of overcoming the impediments outlined. Conclusion: An alternative, consumer-oriented approach is feasible, involving open architecture, inter-operability and portability features, fair terms and privacy-sensitivity.
3
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Implementacja narzędzi Web 2.0: portali społecznościowych w dydaktyce języków obcych

51%
JAŚKIEWICZ G.
Edukacja-Technika-Informatyka
|
2012
|
vol. 3
|
issue 2
232-238
PL
Artykuł prezentuje w formie opisowej charakterystyki implementację technologii Web 2.0 w dydaktyce i autodydaktyce języków obcych. Przedmiotem opisu są serwisy społecznościowe busuu.com oraz livemocha.com oraz platforma kontaktowa eTwinning. Dostępność i popularność tych narzędzi sprawiają, że nauka i uczenie się języków obcych zmieniają swoje dotychczasowe wypracowane w glottodydaktyce formuły, integrując naukę języków obcych z kształtowaniem niektórych kluczowych kompetencji.
EN
The paper presents in descriptive form the characteristics of the implementation of Web 2.0 technologies in teaching and self-teaching of foreign languages. The object description are social networking services as well busuu.com and livemocha.com and an interface service eTwinning. The availability and popularity of these tools make teaching and learning of foreign languages changing their existing formulas developed in language pedagogy, integrating foreign language learning with the formation of some of the key competencies.
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