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EN
The transmedia genology examines relations between various media genres and media formats. Its field of interests includes also the evolution of genres, especially hybrid genres like for example the blog. Some genres (because of their complicated structure) can’t be analyzed on the ground of the traditionally perceived literary genology or media genology. The blog sets an example of how fruitful can be research based on the assumptions of the transmedia genology. Hybrid genres like blogs not only have complicated structure, but also are variable, so definitions and analysis created in the initial period of the blogosphere development may not fully correspond with contemporary shape of blogs. Processuality, dynamism and ephemerality are components of considerable importance in the transmedia genology. The purpose of the article is to analyze the evolution of blogs under the impact of the expansion of social networking services, with particular reference to such features as the convergence and the interactivity.
EN
The article deals with different images of social and cultural effects of the financial crisis which are created and propagated by users of the Facebook service. The text consists of two complementary parts. The first part, titled The Faces of Crisis, discusses numerous forms of presenting on Facebook pages the socio-cultural problems that result from the financial crisis. The second part (made up of two sections titled Facebook as a Medium of Colloquial Thinking and “National Bank of the Former Republic of Greece”, respectively) characterizes this social networking service as a medium of colloquial knowledge which is an important element of describing and cognizing reality. The main hypothesis of the reflections developed in the article is based on the belief that Facebook, a medium that serves to express a variety of emotions and feelings, thereby facilitating the articulation of numerous attitudes possible in the public life, is becoming a filter of the civic society.
PL
Artykuł dotyczy aktywności marketingowej polskich regionów w serwisach społecznościowych. Rozpoczyna go charakterystyka cech funkcjonalnych serwisów społecznościowych. W dalszej części przeprowadzonych rozważań zwrócono uwagę na wybrane aspekty działalności marketingowej jednostek samorządu terytorialnego w serwisach społecznościowych. Kolejno przeanalizowano tendencje zachodzące na profilach wybranych polskich regionów obecnych na Facebooku. Kluczową część podjętej dyskusji oparto na wynikach badań zaprezentowanych w raporcie opracowanym przez firmę badawczą Sotrender.
EN
The article concerns marketing activity of Polish regions in social networking services. It is beginning from the characteristics of functional features of social networking services. In a further part of the carried out considerations, the author paid attention to the selected aspects of marketing activity of local self-governments in social networking services. There were subsequently analysed the trends taking place on profiles of the selected Polish regions represented on Facebook. The key part of the discussion was based on the research findings presented in the report worked out by the research company Sotrender.
RU
Статья касается маркетинговой активности польских регионов в общественных сервисах. Она начинается с характеристики функциональных свойств общественных сервисов. В дальнейшей части проведенных рассуждений обратили внимание на избранные аспекты маркетинговой деятельности единиц местного самоуправления в общественных сервисах. Поочередно проанализировали тенденции, выступающие на профилях избранных польских регионов, отраженных в Facebook. Основная часть дискуссии основана на результатах исследований, представленных в отчете, составленном исследовательской фирмой Sotrender.
PL
Popularność serwisów społecznościowych powoduje, że w wielu przypadkach przejmują one funkcje informacyjne tradycyjnych serwisów internetowych organizacji. Artykuł przedstawia wyniki badań ankietowych użytkowników takiego serwisu. Badania te pokazują, w jakim stopniu użytkownicy akceptują możliwość zastąpienia tradycyjnych stron internetowych przez serwisy społecznościowe.
EN
The popularity of social networking services, in many cases, results in them taking over the informational functions of organization websites. The article presents the results of the survey of such service users. The study shows the extent to which users accept the possibility of replacing traditional websites with social networking sites.
PL
W artykule zostały przedstawione rozważania dotyczące wartości i zawartości profili użytkowników na portalach hobbystycznych. Badana problematyka jest częścią większego zagadnienia. Chodzi o zachowanie osobistych zbiorów cyfrowych. Szczegółowej analizie zawartości, analizie źródłoznawczej i ego-dokumentalnej została poddana witryna filmweb.pl.
EN
The article introduces deliberations concerning value and content of users’ profiles on hobby web portals. The studied issue is a part of a wider problem, touching preservation of personal digital materials. The portal filmweb.pl was specifically studied on the basis of content analysis, source analysis and ego-document analysis.
EN
Development of information-communication technologies determines new educational tasks a religion teacher faces. They are connected, among others, with using the computer and the Internet in the process of teaching religion. Along with these tasks the range is widened of social demands from religion teachers who, apart from the knowledge of the subject they teach, from the knowledge of methodology of teaching, and the testimony of faith, should be competent as far as using the information-communication technologies available to their students, is concerned. These technologies include the information in social networking services. With reference to this issue, in the article first the terms are defined: „educational web portal” and „social networking service”. Next, the most important web portals, which can be used by a religion teacher, are characterized. In this context the role is shown of educational portals and social networking services that should be used by religion teachers both when preparing and when conducting classes, as well as in their work on improving their workshop (mainly in the process of self-education). Also, the reader’s attention is drawn to a creative use of modern information-communication technologies, and to the resulting educational challenges.
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