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EN
The study deals with the reflection of the Chernobyl nuclear power plant explosion (1986) in the ideologically determined environment of the socialist daily press. The issue is interpreted in relation to environmental communication about a historical event with a direct impact on the environment. The interdisciplinary theoretical background links environmental communication, environmental history, political-ideological and media discourse of the socialist era in the time of emerging glasnost and perestroika. The aim of the research is to present the media portrayal of an environmental event in its historical, political, and ideological context and to outline the primary communication techniques used to convey it. The research interpretations are based on a content and critical analysis of 35 texts published in the Slovak national (Pravda) and regional periodicals (Smer) within one month after the Chernobyl accident. The research sample includes reports, interviews, articles, commentaries, and statements by the highest officials of the Soviet Union. In the contemporary context, environmental issues are subordinated to the political-ideological media discourse in terms of both the formal positioning in the analysed medium and the content focus of the text. The research results reflect the characteristic manifestations of the language of the socialist period (manipulative communicative techniques, emotionally determined argumentation, information selection, schematization, stereotyping, argument from authority, etc.) applied to the conditions of environmental communication.
EN
The text analyses the participation of the press in People's Republic of Poland in promoting the model of socialist education. The analysis was based on an exceptional magazine on the press market of the time - "Ty i Ja", published from 1960 to 1973. It is often referred to as the first lifestyle magazine in Poland. It was examined how the magazine's editors coped with the top-down imposition of socialist upbringing patterns. Although the monthly was not focused on pedagogical issues, as a lifestyle magazine it dealt with, among other things, family and school issues. Therefore it had to face the ideological principles of the People's Republic of Poland.
PL
Tekst analizuje udział prasy okresu PRL-u w promowaniu modelu wychowania socjalistycznego. Analizę przeprowadzono na podstawie wyjątkowego na ówczesnym rynku prasowym magazynu – „Ty i Ja”, ukazującego się od 1960 do 1973 roku. Jest on często nazywany pierwszym czasopismem lifestyle’owym w Polsce. Zbadano, w jaki sposób redakcja czasopisma poradziła sobie z odgórnie narzucanymi wzorami wychowania socjalistycznego. Wprawdzie pismo nie było ukierunkowane na problematykę pedagogiczną, ale jako magazyn lansujący styl życia, zajmowało się między innymi sprawami rodziny i szkoły. Musiało więc zmierzyć się z pryncypiami ideologicznymi Polski Ludowej.
EN
The special interest of the author of the article are the Polish youths’ institutional authorities in two different social-political epochs: the last decade of the Polish People’s Republic and III Polish Republic. The article is a review of selected empirical materials concerning this problem explicitly or implicitly. Its aim was to recognize similarities and differences in the way various institutions were perceived (the school, political and non-political institutions, and the Church) by youths living under different systemic conditions, and verifying two theses on this basis: one assuming similarity of the institutional authorities in the awareness of the youths living in the last decade of the PPR and those living in the III PR, resulting from too short a period in which the democratic system prevailed in Poland to bring about fundamental changes in perceiving the institutions by young people living in the period of III RP as compared to the youths of the 1980’s; and a second one, assuming differences in perceiving the institutions by young Poles of the two periods, resulting from the systemic change in Poland initiated in 1989. Young people living in the last decade of the PPR and in the III RP perceived the school, teachers and non-political institutions (television, radio, the military) in a similar way. A continuation of the trend to negatively assess the school and teachers, and positively assess non-political institutions occurred here. The systemic change in Poland did not effect a change in the young people’s scale of respect towards those institutions. However, it resulted in a decrease in young people’s trust in political institutions and the Catholic Church.
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