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EN
The article presents the analysis of different approaches to understanding and definition of speech, as a research activity of our and foreign scientists. Since the organic relation of speech activity with communication activity is emphasized in all approaches, we have examined singly the traditions of studying the speech in communication. For the analysis of communication as a speech phenomenon we explore the generation mechanism and perception of speech messages for communication aims or for regulation and control of own activity. These mechanisms are considered on their phase structure. We have examined the act of procreation of speech saying by means of O. O. Leontyev’s conventional scheme, as his theory provides the choice of behavior strategy, it is flexible, allows different ways of operating with a saying at various stages of generation or speech perception. The model of perception and understanding the speech saying in the article is examined by means of I. O. Zimnaya’s theory; this scheme consists of two different components: the image of the original perception and identification of the formed image. The analysis of the afore cited mechanisms suggests that the acts of transmission and reception of speech message making the structure of speech activity, provide feedback and it is the main condition of speech communication. The approach that has been used in the article allowed us to conduct theoretical analysis of speech activity as a way to implement speech communication. It is concluded that the acts of sending and receiving voice messages that make up the structure of speech activity, providing feedback are the main conditions of verbal communication. All these processes are provided by different mechanisms, which are regulated by the brain, which, uniting in working condition form a functional speech system. Breaking the link between the mechanisms of generation and perception of speech communications at the level of the brain can cause aphasia, which destroys speech activity and makes verbal communication impossible. The correct mapping of the various components of speech activity with the corresponding anatomical areas of the brain that has been affected as a result of stroke, brain tumor or traumatic brain injury, changes the approach to the analysis of speech disorders in aphasia and helps to determine the most appropriate and effective ways of recovery process of verbal communication of individuals in this category.
EN
This study reports on research stimulated by Lev-Ari and Keysar (2010) who showed that native listeners find statements delivered by foreign-accented speakers to be less true than those read by native speakers. Our objective was to replicate the study with non-native listeners to see whether this effect is also relevant in international communication contexts. The same set of statements from the original study was recorded by 6 native and 6 non-native speakers of English. 121 non-native listeners rated the truthfulness of the statements on a 7-point scale. The results of our study tentatively do confirm a negative bias against non-native speakers as perceived by non-native listeners, showing that subconscious attitudes to language varieties are also relevant in communication among non-native speakers.
EN
The article claims the importance of a pragmatic semantics component fordetermining Russian vocative etiquette character. The semantic structure of vocative combineselements of nomination and predication. Being used in a pragmatic field “me – you – here – now”,in speech, the vocative is indicated by intonation. All that is complicated by syntactic meaningsof real modality, frames of speech time and addressing. According to V. V. Vinogradov, generalvocative meaning is “functionally and syntactically limited”. However, its etiquette meaning isdue to the different circumstances and in this way the semantic structure of a term of addressmay have not only denotative (“vocative”) and connotative (“friendly”, “respectful”, “formal”)components, but also the key components of a communicative situation (types of speaker oraddressee, tone, objectives of the speech). Being associated with others into the meaning semanticstructure, these components form pragmatic vocative meaning.
EN
The  essay  titled  „Pursuing  the  Magic  of  Words  in  the  Twentieth-Century’s  Croatian  and Serbian Literature” discusses transformations of the awareness of the avant-garde and postmodernism  from  the  perspective  of  its  relation  to  magic  thinking.  The  essay  advances a vision of poetic language and the main figures of the avant-garde’s imagination, especially the aesthetic  conceptualizations  of  the  messianic  archetype.  The  avant-garde  thinking about  the world  of  unity  (of  the  world-man-language)  is  utopian  and  not  infrequently magic-esoteric. Postmodernism deconstructs symbolic language; it does not share the avant-garde’s belief in the existential and creative power of imagination and the word. The virtual culture of postmodernism reduces the value of the language sign and the referential function of language; it disenchants the conceits of the magic word. 
Signum Temporis
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2015
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vol. 7
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issue 1
30-36
EN
The article deals with the problem of preschoolers’ development of speech by means of phraseological units. It reveals their importance for children’s mental development, in particular emphasises that the most striking verges of the child’s language are reflected in its means of expression, that is, in phraseology. They make the language varied, expressive, emotional, vivid, figurative, deepen its ethno-cultural identity; offered are the results of the analysis of children’s speech on listening and use of phraseological units in oral speech. By taking into account the data on specific features of perception, understanding and use of phraseological units in the statements of children are represented the methods of work on phraseology in kindergarten based on the following assumptions: on timely and methodically correct implementation of work on phraseological units will depend speech and mental development of the preschool children because at this age, they begin to comprehend figurative meanings of words and master the process of meanings changing. In addition, at this age period, the child’s vocabulary is sufficiently formed to acquire the wealth and national characteristics of the native language, as well as expressive and aesthetic functions that perform phraseological units. Methodic contains and reveals its components such as: principles, goals, objectives, contents, methods, organisational forms and means of enlarging the vocabulary (impressive and expressive) with phraseological expressions.
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